Service is Front Stage: Positioning Services for Value Advantage
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
1123544499
Service is Front Stage: Positioning Services for Value Advantage
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
54.99
In Stock
5
1

Service is Front Stage: Positioning Services for Value Advantage
172
Service is Front Stage: Positioning Services for Value Advantage
172
54.99
In Stock
Product Details
ISBN-13: | 9780230006607 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 09/29/2006 |
Series: | INSEAD Business Press |
Edition description: | 2006 |
Pages: | 172 |
Product dimensions: | 5.98(w) x 9.02(h) x 0.02(d) |
About the Author
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