Sesame Street And The Reform Of Children's Television

Paperback (Print)
Buy New
Buy New from BN.com
$22.50
Buy Used
Buy Used from BN.com
$16.68
(Save 33%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $11.76
Usually ships in 1-2 business days
(Save 52%)
Other sellers (Paperback)
  • All (10) from $11.76   
  • New (5) from $21.82   
  • Used (5) from $11.76   

Overview

Outstanding Academic Title, 2007, Choice Magazine

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.

The Children's Television Workshop (CTW)—and its fresh approach to writing and producing programs for kids—emerged from this growing concern. Sesame Street—CTW's flagship, hour-long show—aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

"An insightful look at American children's television."— Library Journal

"[An] accessible, well-researched introduction to the people and principles behind the show's creation."— Choice

"Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'"— American Historical Review

Robert W. Morrow is an assistant professor of history at Morgan State University.

Johns Hopkins University Press

Read More Show Less

Editorial Reviews

Choice

[An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential.

California Bookwatch

Any student of film, television, sociology and American history will find it intriguing and educational.

American Historical Review
Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'

— Nicholas Sammond

Journal of Broadcasting and Electronic Media

Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend.

American Historical Review - Nicholas Sammond

Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'

Choice

[An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential.

Read More Show Less

Product Details

  • ISBN-13: 9780801890857
  • Publisher: Johns Hopkins University Press
  • Publication date: 8/22/2008
  • Edition description: New Edition
  • Pages: 260
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Robert W. Morrow is an assistant professor of history at Morgan State University.

Johns Hopkins University Press

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)