Sesame Street and the Reform of Children's Television by Robert W. Morrow | Hardcover | Barnes & Noble
Sesame Street and the Reform of Children's Television

Sesame Street and the Reform of Children's Television

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by Robert W. Morrow
     
 

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Outstanding Academic Title, 2007, Choice Magazine

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and

Overview

Outstanding Academic Title, 2007, Choice Magazine

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.

The Children's Television Workshop (CTW)—and its fresh approach to writing and producing programs for kids—emerged from this growing concern. Sesame Street—CTW's flagship, hour-long show—aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

"An insightful look at American children's television."— Library Journal

"[An] accessible, well-researched introduction to the people and principles behind the show's creation."— Choice

"Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'"— American Historical Review

Robert W. Morrow is an assistant professor of history at Morgan State University.

Johns Hopkins University Press

Editorial Reviews

American Historical Review
Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'

— Nicholas Sammond

Choice

[An] accessible, well-researched introduction to the people and principles behind the show's creation... Essential.

California Bookwatch

Any student of film, television, sociology and American history will find it intriguing and educational.

Journal of Broadcasting and Electronic Media

Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend.

American Historical Review - Nicholas Sammond

Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'

Product Details

ISBN-13:
9780801882302
Publisher:
Johns Hopkins University Press
Publication date:
11/01/2005
Pages:
256
Product dimensions:
6.00(w) x 9.00(h) x 0.92(d)
Age Range:
18 Years

What People are saying about this

Heather Hendershot

A riveting account of the genesis and early years of Sesame Street. Morrow's book reveals the uphill battle that educational television faced in the 1970s, the regulatory battles waged over children's TV, and the resentment that commercial broadcasters felt toward the Children's Television Workshop's success.

Meet the Author

Robert W. Morrow is an assistant professor of history at Morgan State University.

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