The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors / Edition 1

The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors / Edition 1

by Russ Alan Prince, Karen Maru File
     
 

In a major breakthrough for the field of fundraising, Russ Alan Prince and Karen Maru File provide development professionals with the Seven Faces approach—a powerful tool to enable them to maximize their effectiveness when approaching major donors for gifts. Using this framework, the authors identify and profile seven types of major donors and offer detailed… See more details below

Overview

In a major breakthrough for the field of fundraising, Russ Alan Prince and Karen Maru File provide development professionals with the Seven Faces approach—a powerful tool to enable them to maximize their effectiveness when approaching major donors for gifts. Using this framework, the authors identify and profile seven types of major donors and offer detailed strategies on how to approach them. The seven types—the Communitarian, the Devout, the Investor, the Socialite, the Altruist, the Repayer, and the Dynast—emerged from a detailed, comprehensive study of wealthy donors. The authors explain why each type requires a different strategy when approached for gifts, and show how fundraising professionals can identify and understand the motivations of each type of donor and so build successful and sustaining relationships with major donors. The authors then show how to act on this knowledge, providing a coherent, step-by-step system to implement the Seven Faces framework. Through numerous detailed examples, they illustrate how to:

  • attract prospective donors
  • motivate the donor to support a cause
  • position the giving strategy, and
  • ultimately empower the philanthropist.
The Seven Faces of Philanthropy approach can be used in the context of capital campaigns, major gift solicitations, and planned giving programs. Both novice and expert fundraisers will find this framework to be a valuable supplement to their existing strategies and techniques.

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Product Details

ISBN-13:
9780787900083
Publisher:
Wiley
Publication date:
01/28/1994
Series:
Josseynonprofit Sector Series
Edition description:
1st EDITION
Pages:
240
Product dimensions:
6.31(w) x 9.32(h) x 0.81(d)

Related Subjects

Table of Contents

Preface ix

The Authors xiii

Introduction to the Paperback Edition xv

Introduction: A Powerful New Tool for Understanding Major Donors 1

Part 1 Profiling the Seven Faces of Philanthropy 13

1. The Communitarian: Doing Good Makes Sense 17

2. The Devout: Doing Good Is God's Will 31

3. The Investor: Doing Good Is Good Business 43

4. The Socialite: Doing Good Is Fun 56

5. The Altruist: Doing Good Feels Right 69

6. The Repayer: Doing Good in Return 81

7. The Dynast: Doing Good Is a Family Tradition 94

Part 2 Cultivating Major Donors with the Seven Faces Framework 107

8. Making Connections Through Charity Networks 111

9. Building Relationships with the Seven Philanthropic Personalities 128

10. Identifying Appropriate Giving Strategies 150

11. Sustaining Relationships Through Donor Centered Strategies 173

Conclusion: Applying the Seven Faces Framework 197

Appendix Research Methodology 203

References 207

Index 213

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