The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

Overview

During the 1920s and 1930s, Bruce Barton was a household name inAmerica—a hugely successful advertising man who revolutionizedhis industry by treating customers like people, not like sheep tobe fleeced. He created some of the most memorable and long-livedadvertising slogans and campaigns in history. He understood how tosucceed in business and advertising, and he set down his principlesfor success in bestselling books that put his name on everyone'slips.

Those in advertising know...

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Overview

During the 1920s and 1930s, Bruce Barton was a household name inAmerica—a hugely successful advertising man who revolutionizedhis industry by treating customers like people, not like sheep tobe fleeced. He created some of the most memorable and long-livedadvertising slogans and campaigns in history. He understood how tosucceed in business and advertising, and he set down his principlesfor success in bestselling books that put his name on everyone'slips.

Those in advertising know Barton's name, but the rest of thecountry has long forgotten both the man and his wisdom. Afterdiscovering Barton's secrets of success for himself, Joe Vitalethought that we could all benefit from Barton's legacy. In 1992,Vitale published The Seven Lost Secrets of Successand—nineteen printings later—the book continues to guidethousands of people every year to a more successful and rewardinglife based on the wisdom of the legendary Bruce Barton.

Part advertising how-to and part inspirational success guide,The Seven Lost Secrets of Success is a practical resource packedwith wisdom you can use to reach your biggest career and personalgoals. Now completely updated to include new and rare material onBarton—including a 1925 sales letter that drew an astounding100 percent response—this book is the ultimate tool forpromoting yourself or your business in foolproof ways that work inany decade.

But more than just the secrets of great and effectiveadvertising, this is a motivational guide to succeeding in everyaspect of life. If you work in advertising or marketing, or if yourun your own small business, these seven secrets will change theway you work and live. Apply them to your business and the profitswill roll in; apply them to your life and happiness will follow.The Seven Lost Secrets of Success presents the straightforward andproven principles that brought Barton fame and fortune; they'll dothe same for you.

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Product Details

  • ISBN-13: 9780470108109
  • Publisher: Wiley
  • Publication date: 9/21/2007
  • Edition number: 1
  • Pages: 193
  • Sales rank: 1,483,440
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, Hypnotic Writing, Zero Limits, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret. For more information, visit www.mrfire.com.

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Table of Contents

About Bruce Barton.

Dedication.

Acknowledgments.

About Dr. Joe Vitale.

Foreword.

How I Discovered the Lost Secrets.

The Ultimate Guru.

The Messiah of Business.

The Man Everyone Knows.

The Second B In BBDO.

Business Can Save The World.

Secrets To Success Revealed.

Lost 65 Years?

Results Guaranteed.

Why You Must Advertise No Matter What You Do.

Just Try Stopping.

Your True King.

How To Advertise.

Secret #1: Reveal The Business Nobody Knows.

A Nation Of Steel.

How You Can Live Forever.

The Advertising Nobody Knows.

The President Nobody Knows.

What People Really Want.

The War Nobody Knows.

The Gasoline Nobody Knows.

The Business Nobody Knows.

Teach Them Why.

The YOU Nobody Knows.

Secret #2: Use A GOD To Lead Them.

Riding To Her Death.

The Service Guru.

Become The Expert. Doug Johnson's Secret.

How To Create A Miracle.

Post & Crocker & Earhart.

Secret #3: Speak in Parables.

Snap, Crackle, Pop.

Hypnotic Stories.

How to Sell Bad Products.

Story Selling.

He Died a Millionaire.

A Barton Story Sells Me.

A Miracle Letter.

Marshall Field.

Napoleon Inspires Barton.

Secret #4: Dare Them To Travel The Upward Path.

The Zest Of The Battle.

Only You Should Read This.

Secret #5: The One Element Missing.

Do You Support It?

The Acknowledged Master.

True Service or Greed?

Honesty Sells.

You Can Fool Them Once (Maybe).

They Told Him No.

Secret #6: Give Yourself Away.

Money Is A By-Product.

"Selah".

Women & Revolution.

"No Credit Please".

Another Level of Giving.

The Front Porch.

How Giving Led To Greatness.

Top This.

Secret #7: Sharpen The Knife.

Spit Polished.

Make It Tight.

Smart Ads.

Healing Knives.

Sharpen Your Choices.

Act Before It's Too Late.

Instant Access To The 7 Lost Secrets.

The First Secret: Reveal The Business Nobody Knows.

The Second Secret: Use A God To Lead Them.

The Third Secret: Speak In Parables.

The Fourth Secret: Dare Them To Travel The Upward Path.

The Fifth Secret: The One Element Missing.

The Sixth Secret: Give Yourself Away.

The Seventh Secret: Sharpen The Knife.

Resources.

Recommended Reading.

The Secrets of the 2nd B in BBDO: The Copywriter That NobodyKnows.

The Story of the 2nd B in the BBDO (Batten, Barton, Durstine andOsborn) Agency.

The 6 Immutable Laws of Advertising.

The Ads that Nobody Knows.

Bibliography.

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