The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

Overview

Praise for The Seven Lost Secretsof Success

"Buy this book, apply these secrets, and your prosperity will be assured."
—Dan McComas, President, Dan McComas Associates,
Marketing & Management Consultants

"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
—Bruce David, publisher of Starting Smart

"The principles are sound and sensible and guaranteed...

See more details below
Other sellers (Hardcover)
  • All (14) from $1.99   
  • New (7) from $5.41   
  • Used (7) from $1.99   

Overview

Praise for The Seven Lost Secretsof Success

"Buy this book, apply these secrets, and your prosperity will be assured."
—Dan McComas, President, Dan McComas Associates,
Marketing & Management Consultants

"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold."
—Bruce David, publisher of Starting Smart

"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition."
—Bob Bly, author of eighteen business books, including Selling
Your Services

"One of the most revealing works ever—I literally couldn't put it down. There are life and business success lessons in each chapter."
—Jim Chandler, President, VistaTron

"Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession."
—Scott Hammaker, CEO, Nashville Party Connection

"An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired."
—Tina Nokes, owner, A-Plus Resume Service

"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton—a man nobody really knew, a genius lost in history."
—Jim King, CPA, Houston

"These proven principles are the foundation upon which to build a prosperous enterprise."
—Mark Weisser, CEO, Gulf Coast Security Systems

Read More Show Less

Product Details

  • ISBN-13: 9780470108109
  • Publisher: Wiley
  • Publication date: 9/21/2007
  • Edition number: 1
  • Pages: 193
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Table of Contents


About Bruce Barton     xiii
Foreword   Dottie Walters     xv
Acknowledgments     xix
Author's Unusual Introduction     xxiii
How I Discovered The Lost Secrets     1
Why You Must Advertise No Matter What You Do     13
Reveal the Business Nobody Knows     21
Use a God to Lead Them     33
Speak in Parables     43
Dare Them to Travel the Upward Path     55
The One Element Missing     61
Give Yourself Away     77
Sharpen the Knife     87
Instant Access to the Seven Lost Secrets     97
Special Report: Analysis of Bruce Barton's 100 Percent Response Letter     101
Bonus: The World's First Spiritual Marketer     135
Resources     149
The Secrets of the Second B in BBDO: The Copywriter Nobody Knows     155
The Story of the Second B in the BBDO (Batten, Barton, Durstine, & Osborn) Agency     159
The Six Immutable Laws of Advertising     165
The Ads That Nobody Knows     173
Recommended Reading     183
Bibliography     185
Index     187
About Dr. Joe Vitale     193
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)