Seven Step Business Plan

Overview

"The practical information and the step-by-step format of the course made it possible to ?fill in the blanks' to establish my business plan and structure while I was supported by the coach, and now, I can easily update my business plan each day! Many thanks!"
?C. Lynch, corporate engineering manager, aerospace industry, entrepreneur and owner

"Hiring Ms. Holm to help me structure my first business was the brightest decision I have made. Without her coaching, I know I would still be standing squarely in the ...

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Overview

"The practical information and the step-by-step format of the course made it possible to ?fill in the blanks' to establish my business plan and structure while I was supported by the coach, and now, I can easily update my business plan each day! Many thanks!"
—C. Lynch, corporate engineering manager, aerospace industry, entrepreneur and owner

"Hiring Ms. Holm to help me structure my first business was the brightest decision I have made. Without her coaching, I know I would still be standing squarely in the lackluster mire she found us in . . . instead of our business being rated on the New York Stock Exchange. Her coaching techniques were the turning point for our company."
—B. Crousure, president, medical corporation

"Ms. Holm provided a clear and practical outline for us to use to structure our lives, our departments, and our government. Thank you for working with our ambassador in London while preparing for the Global Economic Summit."
—T. Fakafanua, Minister of Finance, Kingdom of Tonga

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Product Details

  • ISBN-13: 9781589804715
  • Publisher: Pelican Publishing Company, Incorporated
  • Publication date: 4/28/2007
  • Pages: 128
  • Product dimensions: 5.70 (w) x 8.60 (h) x 0.70 (d)

Meet the Author

Sheila Holm is an international business advisor and coach, keynote conference speaker, and entrepreneurial trainer and seminar leader. She has written numerous articles for Nevada Women Magazine . A number of her clients as well as business leaders who have attended her seminars give Ms. Holm the credit for making them successful.

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Table of Contents


Foreword     9
Preface     11
Introduction: Begin the Planning Process     13
Structure     17
Seven Phases of the Business Process     18
Business Type: Defining the Business     25
Industry: Identifying Your Position     28
Legal Structure: Determining Organizational Options     30
Placement     39
Top Competitors: Learning the Industry Marketplace     42
Image: Perception of Your Business Within the Marketplace     46
Leadership     9
Leaders Identified: Description of Leaders and Company Leadership     52
Highlights: The Unique Strengths of Each Leader     53
Developing a Leadership BIO     54
Purpose and Highlights     59
Purpose Statement     59
Highlights: Unique Characteristics of the Business     60
Business Statement     62
Vision and Mission Statements     67
Vision Statement: Determining the Destination     69
Mission Statement: Providing the Road Map     79
Your Sound Bite, or 15-second "Elevator or Handshake Speech"     82
Operational and Marketing Plans     89
Operational Plan     89
Marketing Plan     91
Financial and Profit Plans     103
Financial Plan: Description of the Financial Structure     105
Profit Plan: Description of the Profit Structure and Plans     118
Bottom Line: Your Seven Step Business Plan     121
Seven Step Business Plan Form     125
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