Sex in Advertising: Perspectives on the Erotic Appeal [NOOK Book]

Overview

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book ...
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Sex in Advertising: Perspectives on the Erotic Appeal

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Overview

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.

The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
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Product Details

  • ISBN-13: 9781135638207
  • Publisher: Taylor & Francis
  • Publication date: 4/4/2014
  • Series: Routledge Communication Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 306
  • File size: 5 MB

Table of Contents

Preface
1 One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising 1
2 What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research 11
3 Historical and Psychological Perspectives of the Erotic Appeal in Advertising 39
4 Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising 65
5 Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response 91
6 The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising 107
7 Sex(haustion) Sells: Marketing in a Saturated Mediascape 133
8 Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle 151
9 Advertising and Disconnection 173
10 Adcult and Gender 181
11 Subliminal Sexuality: The Fountainhead for America's Obsession 195
12 Masculinism(s) and the Male Image: What Does It Mean To Be a Man? 215
13 Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community 229
14 Sex - Online and in Internet Advertising 247
15 Future Questions and Challenges: Advertising Research in the Midst of Sex Noise 273
About the Contributors 279
Author Index 283
Subject Index 289
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