Sex in Consumer Culture: The Erotic Content of Media and Marketing

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $88.74
Usually ships in 1-2 business days
(Save 36%)
Other sellers (Hardcover)
  • All (3) from $88.74   
  • New (1) from $262.90   
  • Used (2) from $88.74   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$262.90
Seller since 2011

Feedback rating:

(890)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new and unread! Join our growing list of satisfied customers!

Ships from: Phoenix, MD

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:

*What happens when sexual content created for adults reaches children?
*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?
*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?
*Where are the current boundaries between pornography and mainstream sexual depictions?

Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

Read More Show Less

Editorial Reviews

From the Publisher
"This book bares it all—how the media and advertisers entice and excite with nudity and eroticism. The book covers (or perhaps 'uncovers' is a better word) how a variety of media and cultural forms, including video games, music videos, commercials and even trade shows, appeal to carnal rather than critical thinking."
—Lawrence Soley, Colnik Professor of Communication, Marquette University, Author of Censorship, I

"Sex in Consumer Culture is a timely and significant piece of scholarship on an enduring element of advertising theory and practice. The book brings together the most contemporary thinking on this controversial subject and is a 'must read' for every serious advertising, communication, and marketing scholar."
—Leonard Reid, Professor of Advertising, University of Georgia

"It's truly astonishing how little serious study has been devoted to sex in marketing—a significant, though rarely admired, aspect of the field—until now. In this book, Reichert and Lambiase have gathered more serious studies of sex in marketing, and exposed more diverse viewpoints on the same, than in any single book ever published. This book isn't light reading for the prurient interest, but for those of us who study advertising's impact on society, it's nonetheless exciting."
—Jef Richards, Ph.D., J.D., Professor of Advertising, University of Texas at Austin

"Sex in Consumer Culture is a great one-stop-shop for readers looking for examples of how sex is used in media."
—Journal of Mass Media Ethics

Read More Show Less

Product Details

  • ISBN-13: 9780805850901
  • Publisher: Taylor & Francis
  • Publication date: 8/31/2005
  • Series: Routledge Communication Series
  • Pages: 400
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.00 (d)

Table of Contents

1 Peddling desire : sex and the marketing of media and consumer goods 1
2 Using sex to sell movies : a content analysis of movie trailers 13
3 Seduction, shock, and sales : research and functions of sex in music video 31
4 Voluptuous vixens and macho males : a look at the portrayal of gender and sexuality in video games 51
5 Sex and the marketing of contemporary consumer magazines : how men's magazines sexualized their covers to compete with Maxim 67
6 From sideline to centerfold : the sexual commodification of female sportscasters 87
7 Selling Spanish-language programming : a comparison of sex and gender in univision and NBC promotional announcements 107
8 Sexual content of television commercials watched by early adolescents 125
9 Sexually oriented appeals on the Internet : an exploratory analysis of popular mainstream Web sites 141
10 Taste matters : bikinis, twins, and catfights in sexually oriented beer advertising 159
11 From polo to provocateur : (re)branding Polo/Ralph Lauren with sex in advertising 179
12 Where are the clothes? : the pornographic gaze in mainstream American fashion advertising 199
13 The logic of pornography in digital camera promotion 219
14 Erotic encounters : female employees and promotional activities 245
15 The fetishization of people and their objects : using lovemaps to view "style" from the New York Times Magazine 263
16 Race and gender in advertising : a look at sexualized images in prime-time commercials 281
17 "Getting a bit of the other" : sexualized stereotypes of Asian and black women in planned parenthood advertising 301
18 Homoeroticism in advertising : something for everyone with androgyny 319
19 Searching for love and sex : a review and analysis of mainstream and explicit personal ads 337
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)