Shake: A New Perspective on Cocktails

Overview

An artisinal cocktail book by two best friends and the entrepreneurs who invented the The Mason Shaker cocktail shaker and whose mission is to bring cocktail crafting out of the bar and into the home.

Design, cocktail, and culinary enthusiasts Eric Prum and Josh Williams realized that while cocktail bars have sprouted up just about everywhere, good drinks still couldn't be found in the one place where they always mixed them: at home with ...

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Shake: A New Perspective on Cocktails

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Overview

An artisinal cocktail book by two best friends and the entrepreneurs who invented the The Mason Shaker cocktail shaker and whose mission is to bring cocktail crafting out of the bar and into the home.

Design, cocktail, and culinary enthusiasts Eric Prum and Josh Williams realized that while cocktail bars have sprouted up just about everywhere, good drinks still couldn't be found in the one place where they always mixed them: at home with friends.

So, from their Brooklyn workshop, where they designed, created, and launched The Mason Shaker, a now-iconic invention that transformed a  Mason jar into a  cocktail shaker, they also created  Shake.  One part instructional recipe book and one part photo journey through their year of cocktail crafting, the book is a simple and inspirational expression of their seasonal, straightforward approach to drinks and entertaining: Mixing cocktails should be simple, social, and above all, fun.

Each recipe is presented visually, in four color photos, as well as in written recipes, making Shake both an arresting gift and a practical guidebook to simple, elegant cocktails.

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Editorial Reviews

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Best friends and drinking buddies Eric Prum and Josh Williams want to bring the cocktail back to where it belongs: the home. To achieve that, they took a giant first step with the creation of The Mason Shaker cocktail shaker; now they sweeten the mix with a combination illustrated, step-by-step cocktail recipe book and a visual tour of cocktail crafting. Simple, elegant accompaniment to any social occasion-or no occasion at all.

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Product Details

  • ISBN-13: 9780989888202
  • Publisher: W&P Design, LLC.
  • Publication date: 10/8/2013
  • Sales rank: 204,754
  • Product dimensions: 8.40 (w) x 8.30 (h) x 0.60 (d)

Meet the Author

ERIC PRUM and JOSH WILLIAMS have been best friends since they were freshman roommates at UVA. A decade later, they are founding partners in W&P Design, a product innovation company launched in 2012 with a Kickstarter campaign to manufacture a Mason jar cocktail shaker.

They are guest cocktail contributors for marthastewart.com and have been featured in the New York Times, Martha Stewart, Southern Living, Food & Wine, and on CNN among other media outlets.

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