Share, Retweet, Repeat: Get Your Message Read and Spread

Share, Retweet, Repeat: Get Your Message Read and Spread

by John Hlinko
     
 

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In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable

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Overview

In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.

Editorial Reviews

Library Journal
Some 20 pages into this first book by Hlinko, an early staffer at MoveOn.org and former Democratic campaign strategist, with its talk of messaging and multipliers, readers may feel a sinking sense of déjà vu—sinking because it reads like Malcolm Gladwell's The Tipping Point-lite and because any new book about social media should sound a lot fresher than one published in 2000, four years before the advent of Facebook. Hlinko uses many of the same concepts that Gladwell employs, like viral messaging and types of messengers, but with fewer interesting anecdotes and less meaningful analysis. He attempts to relate examples of successful viral messaging campaigns, but many of the case studies he uses to make his point are based on forgettable pop cultural and political memes. VERDICT Advice to readers to use sex appeal and read emails twice before sending is hardly novel in the age of Web 2.0. Those who are absolutely new to social networking will be best served by this book. Everyone else (any ten-year-old with a Twitter or Tumblr account) needn't bother.—Stacie Williams, Harvard Medical Sch. Lib., Boston

Product Details

ISBN-13:
9780735204614
Publisher:
Penguin Publishing Group
Publication date:
01/03/2012
Pages:
240
Sales rank:
1,486,338
Product dimensions:
5.54(w) x 8.54(h) x 0.64(d)
Age Range:
18 Years

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