Share, Retweet, Repeat: Get Your Message Read and Spread [NOOK Book]

Overview

A guide to creating buzz in the digital age-and getting people to spread your message for you.

In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of ...
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Share, Retweet, Repeat: Get Your Message Read and Spread

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Overview

A guide to creating buzz in the digital age-and getting people to spread your message for you.

In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well.

With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.


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Editorial Reviews

Library Journal
Some 20 pages into this first book by Hlinko, an early staffer at MoveOn.org and former Democratic campaign strategist, with its talk of messaging and multipliers, readers may feel a sinking sense of déjà vu—sinking because it reads like Malcolm Gladwell's The Tipping Point-lite and because any new book about social media should sound a lot fresher than one published in 2000, four years before the advent of Facebook. Hlinko uses many of the same concepts that Gladwell employs, like viral messaging and types of messengers, but with fewer interesting anecdotes and less meaningful analysis. He attempts to relate examples of successful viral messaging campaigns, but many of the case studies he uses to make his point are based on forgettable pop cultural and political memes. VERDICT Advice to readers to use sex appeal and read emails twice before sending is hardly novel in the age of Web 2.0. Those who are absolutely new to social networking will be best served by this book. Everyone else (any ten-year-old with a Twitter or Tumblr account) needn't bother.—Stacie Williams, Harvard Medical Sch. Lib., Boston
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Product Details

  • ISBN-13: 9781101554111
  • Publisher: Penguin Group (USA)
  • Publication date: 1/3/2012
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 240
  • File size: 443 KB

Meet the Author

John Hlinko has long been recognized as an innovator and "Buzz Czar" on the grassroots marketing front, using emerging technology and creative communications to achieve maximum results.
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Table of Contents

Acknowledgments ix

Introduction xi

Part 1 The Big Picture 1

1 The Fierce Urgency of Going Viral 3

2 Setting Your Goals 16

Part 2 The Viral Tools You'll Need 21

3 Building Your Website 23

4 Setting Up Your Email System 45

5 Using Facebook 54

6 Using Twitter 69

7 Setting Up a Blog 81

Part 3 Crafting Viral Messages 87

8 Making Your Messages Spread-Worthy 89

9 Using Humor 98

10 Giving Them a Problem 108

11 Using Sex Appeal 116

12 Testing Your Message for Effectiveness 122

Part 4 Engaging the Right Messengers 129

13 Finding the Multipliers 131

14 Skewing Your Strategy to Multipliers 140

Part 5 Jump-Starting Your Effort 145

15 Advertising 147

16 Using Google AdWords 159

17 Advertising on Blogs 164

18 Facebook Advertising 171

19 "Echo Echo": Critical Mass Advertising 184

20 PR: Getting Reporters to Share Your Story 190

21 Overcoming the "Joy Sponges" 202

22 Putting It All Together 208

Endnotes 211

Index 213

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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Posted January 3, 2012

    Get Buzzed!

    In this entertaining and enlightening tome, Mr. Hlinko, a marketing professional, offers the reader lessons on how to optimize the use of social media to promote a product, a message or an idea.

    This title is for anyone who wants to learn how to master using social media and to have their ideas or causes reverberate throughout a very busy and buzz-filled universe.

    Using the techniques described, your messages will get noticed, generate buzz and be read and spread throughout social media.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 25, 2011

    Loved it!

    Of course... I also wrote it. ;)

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted February 2, 2012

    Great for a small business owner looking to take advantage of social media

    For someone just breaking into the share, retweet, repeat cycle, this book gives you the basics and shows you how to build on them. Fantastic read that is easy to understand and has some good humor in spots, too. The examples are also fantastic and help illustrate the point.

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  • Posted January 3, 2012

    Everyone should buy this book

    I am looking forward to reading this book this is imformation eveyone should Know.

    0 out of 1 people found this review helpful.

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  • Posted January 3, 2012

    A must read for the modern PR person!

    John Hlinko's combination of astute observation regarding the human pysche and rapier like wit make this book a must have for both the serious polityical gamer and the hobbyist!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 2, 2012

    Have your idea go viral!

    I highly recommend this author who gives you the tools to get your ideas noticed and repeated. Very easy to read!

    Was this review helpful? Yes  No   Report this review
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