Share This!: How You Will Change the World with Social Networking [NOOK Book]


Shows how both activists and the casually progressive can leverage the power of social networks for social change
Helps readers maintain credibility, establish new connections, deal with common fears, and have a good time
Authoritative but aggressively non-technical—like talking to a real person with a great sense of humor who really knows her stuff

Social networks can be so...
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Share This!: How You Will Change the World with Social Networking

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Shows how both activists and the casually progressive can leverage the power of social networks for social change
Helps readers maintain credibility, establish new connections, deal with common fears, and have a good time
Authoritative but aggressively non-technical—like talking to a real person with a great sense of humor who really knows her stuff

Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there’s anything wrong with that).
At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn’t change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It’s vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.”
But there are definitely dos and don’ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations.
The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.
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Editorial Reviews

From the Publisher
"...This book is recommended for all interested in using web 2.0 for their social activism."

-Caroline Geck, Library Journal

"If you are an activist or a concerned citizen and you are new to social media, start with Share This!  Deanna Zandt has deep knowledge, broad experience, a knack for clear and simple explanation, a talent for storytelling, and a wonderfully engaging voice."
Howard Rheingold, author of Smart Mobs and lecturer, University of California Berkeley and Stanford University

"When Deanna Zandt writes that sharing is daring, she expresses the logic of the age, where a shift from hoarding to sharing can provide incredible social leverage. Think of 'Share This' as a manifesto for social engagement, and as a manual for positive change."
Clay Shirky, author of Here Comes Everybody and faculty member, Interactive Telecommunications Program at New York University

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Product Details

  • ISBN-13: 9781605098371
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 6/14/2010
  • Series: BK Currents
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 192
  • File size: 3 MB

Meet the Author

Deanna Zandt is a media technologist and consultant to key progressive media organizations, including and Jim Hightower’s Hightower Lowdown.
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Table of Contents

Preface ix

1 The Power of Sharing 1

Welcome to the Future, or, The Birth of Sharing 2

Sharing for the Rest of Us 4

How the Magic Happens 6

Freedom of Information Act(ion) 9

How Connectors Feed the Magic of Sharing 12

Onward, Young Sharer 14

2 Are We There Yet? 15

Why the Aggregation of Influence Is a Bad Thing 16

A Brief State of the Internet Union 17

The Dangers of Replicating Bias and Exclusion Online 21

Won't Mobile Fix Everything? 26

Change, Not Band-Aids 28

3 We Are What You Share 29

Trading in Karma 29

On the Internet, Everybody Knows You're a Dog 35

Your Life Makes History 39

Diving In 43

How Sharing Inspires Social Change 46

Authenticity, the Great Equalizer 50

Know Your Network, Know Yourself 51

4 Trust Everyone 55

The Anatomy of Organic Authority 56

Institutional Authority on the Hot Seat 57

Size Doesn't Matter-Relationships Do 59

Avoiding the Newest Numbers Trap 62

An Abundance of Attention 65

Information Wildfires 68

I'm Not Dead Yet: Stopping Info Misflow 69

When Twittering Goes Awry 71

Lessons of Iran's Aftermath 73

Your Networks Save the Day 75

Your Network's Role in Building and Managing Your Authority-Sanely 78

Playing by New Rules 80

5 Sharing Is Daring 81

Free-For-All Organizing, and the Secret Tyrants We All Axe 81

How to Be a Useful Agent of Change 87

Lions and Tigers and Bears! Oh, My(Space)! The Fears People Have 89

The Monsters Under the Bed 91

The Benefits Far Outweigh the Hard Parts 100

Conclusion: What the Future Holds 103


Yeah, But... 107

Tips for Individuals 115

Tactics for Organizations 127

Crowdfunding Share This! 143

Notes & Treats 149

Acknowledgments 163

Index 167

About the Author 173

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Sort by: Showing all of 4 Customer Reviews
  • Posted March 30, 2011

    more from this reviewer

    Useful guide to using social media to bring about social change

    Social activist and media guru Deanna Zandt proclaims, "Don't let your fear of social networks keep you from joining in the conversation." She explains that the new ecosystem developing online needs everyone's voice to be healthy. A diverse group, she believes, must engage online, sharing their stories, experiences and opinions. Zandt's easy-to-understand, conversational style helps dispel some of the fear surrounding new technologies, as do the resources, tips and tactics she includes in the closing chapters. Zandt makes a good case for joining in, but leaves the details about how activists should use social media to others. getAbstract recommends this book to anyone looking to understand the online fray as well as to those interested in social change.

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  • Posted May 24, 2010

    Great great book!

    You know when you read something that is so great you want to just run down the street and tell everyone that they need to read it, like right now? Yeah, well that's happened to me this weekend when I started (and finished) reading Share This!: How You Will Change the World with Social Networking, by Deanna Zandt.

    Zandt is a media technologist as well as a consultant to key progressive media organizations including AlterNet and Jim Hightower's Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. She specializes in social media, and is a leading expert in women and technology, which clearly gives her a unique background to write this book.

    Some of the key ideas that Zandt explores in the book is looking at how social networks are places where we share stories and connect with others. I love that she recognizes that these are not necessarily new phenomena, but that she takes the time to help readers understand how the technology changes the spaces in which we do this as a society. She does this by discussing in depth the issues of trust, authenticity and privacy. At the heart of the book is examining how building empathetic relations really can change the world and she provides clear-cut examples of how this is possible.

    This book is funny, engaging, and true to life. You'll find yourself agreeing with Zandt at so many turns and understanding yourself in relationship to social media infinitely better after reading the book. And no matter what you background level in social media is I guarantee that you will find this book entertaining and useful. Also, I rarely ever read the "Resources" section of a book, but I think that this section may be one of the book's greatest strengths. It answers the "so what do I do know" questions you may have, and has really great questions/answers related to some of the key themes, tips for individuals, and insights on how to manage information overload.

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    Posted August 10, 2010

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    Posted August 31, 2010

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