Share This Too: More Social Media Solutions for PR Professionals

Overview

Share This Too isn't just a book about a specialist area of public relations; it is about how the entire practice of PR is evolving and the immediate future of the profession.

Share This was conceived as a practical handbook for communication and public relations practitioners interested in changes taking place in public relations and the media. Share This Too is even more ambitious. It’s a guide for anyone that works in communications or public relations. It contains brand new ...

See more details below
Other sellers (Hardcover)
  • All (13) from $16.04   
  • New (11) from $16.04   
  • Used (2) from $19.56   

Overview

Share This Too isn't just a book about a specialist area of public relations; it is about how the entire practice of PR is evolving and the immediate future of the profession.

Share This was conceived as a practical handbook for communication and public relations practitioners interested in changes taking place in public relations and the media. Share This Too is even more ambitious. It’s a guide for anyone that works in communications or public relations. It contains brand new and original material by more than 30 contributors - each of whom is an acknowledged expert in their field. Created by the Chartered Institute of Public Relations (CIPR) Social Media Panel, Share This Too probes deeply into the state of the art theory, delivery and evaluation of 21st century public relations and communication.

This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession. The CIPR is the professional body for UK public relations, providing access to training, learning and development, events, news and research.

For further information, visit www.cipr.co.uk

Read More Show Less

Product Details

  • ISBN-13: 9781118676936
  • Publisher: Wiley
  • Publication date: 9/3/2013
  • Edition number: 1
  • Pages: 324
  • Sales rank: 1,420,713
  • Product dimensions: 6.30 (w) x 9.00 (h) x 1.30 (d)

Meet the Author

Rob Brown is Founding Partner at Rule 5 - a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013.

Stephen Waddington is a PR moderniser who has worked in the media and corporate communications since the rise of the internet and the dawn of digital media in the early-90s. He has helped brands such as The Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations.

Contributors: Brian Solis, Rob Brown, Stephen Waddington, Dom Burch, Robin Wilson, Ged Carroll, Kate Matlock, Adam Parker, Dr Mark Pack, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Bruce Smith, Simon Collister.

Read More Show Less

Table of Contents

List of Contributors vii

Foreword – Brian Solis ix

Introduction – Rob Brown and Stephen Waddington xiii

Part I. The Future of Public Relations 1

1 Digital PR is Dead: Social goes mainstream – Rob Brown 3

2 The Shift to Conversation: Content, context and avoiding cheap talk – Dom Burch 11

3 Content Frameworks: Using content to achieve marketing communications goals – Robin Wilson 21

Part II. Audiences and Online Habits 31

4 Planning: Audiences, media and networks – Ged Carroll 33

5 Digital Anthropology – Kate Matlock 41

6 Understanding Social Capital – Adam Parker 49

7 The Unsocial Web – Dr Mark Pack 59

Part III. Conversations 67

8 Gamification: Engaging audiences through play – Sharon O’Dea 69

9 Community Management – Paul Fabretti 79

10 Curation – Michael Litman 89

11 Live Social Events – Russell Goldsmith 97

Part IV. New Channels, New Connections 105

12 Mobile Media – Stephen Davies 107

13 To App or not to App – Scott Seaborn 115

14 The Visual Web – Dan Tyte 123

15 Finding Your Way Around – from Foursquare to Google Glass – Matt Appleby 131

16 Connected Employees – Kevin Ruck 139

Part V. Professional Practice 149

17 Social Media and the Law – Hanna Basha 151

18 Online Crisis Management – Chris Norton 159

19 Wikipedia and Reputation Management – Stephen Waddington 169

20 The Rise and Rise of Digital Pharma – Becky McMichael 179

21 Social in Corporate Communications – Rachel Miller 191

22 Putting the Social into Corporate Social Responsibility – Stuart Bruce 201

23 Building a Personal Brand Online – Richard Bailey 209

24 The Social CEO – Jane Wilson 217

25 Working across Borders and Boundaries – Juilo Romo 225

Part VI. Business Change and Opportunities for the Public Relations Industry 233

26 Laying the Foundations for a Social Business – Jed Hallam 235

27 Social Commerce: Show me the money – Katy Howell 241

28 How to Change Organizational Mindset – Gemma Griffiths 251

29 The Six Influence Flows – Philip Sheldrake 259

Part VII. Future Proofing the Public Relations Industry 269

30 Metrics that Matter – Richard Bagnall 271

31 Quantified Self – Drew Benvie 279

32 Network Topology – Andrew Bruce Smith 287

33 The Public Relations Power of “Big Data” – Simon Collister 295

Index 305

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)