Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand [NOOK Book]

Overview

Little changes can make a big difference.
 
When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.
 
Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that...
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Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand

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Overview

Little changes can make a big difference.
 
When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.
 
Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.
 
How did he do it?
 
Arnell created an idea he calls Shift.
 
With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. 

Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success.
 
Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire.


PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.


From the Hardcover edition.
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Editorial Reviews

From the Publisher
“Peter Arnell’s genius is that he creates a total 360-degree world.  Once you enter into this fantastical place with him, you can’t help but emerge changed for the better.”  --Frank Gehry
 
“He transformed my vision into a brand and our name into an icon. His passion and desire allow him to see endless possibilities and move dreams into reality.” –Donna Karan
 
“An intriguing look into the mind and creative genius of Peter Arnell...This is an invaluable read for anyone seeking true change in their life and business.” –Gwyneth Paltrow
 
“If you want to know how to change your life for the better, read Shift.  Peter Arnell is living proof that you can do it too.” –Mark Wahlberg
 
“Peter has the unique talent of integrating design, branding, marketing, and innovation. I have seen him work magic.” –Robert Nardelli 
 
“Peter Arnell has defied the odds to lose 256 pounds and keep them off. Anyone trying to make positive changes in their life will benefit from his inspiring focus and discipline.” –Dr. Louis Aronne, Weill/Cornell Medical Center
Library Journal
Arnell trades on his reputation as a branding and marketing guru to Samsung, Donna Karan, and Pepsi in a book that can't decide whether it's an inspirational self-help title or a branding how-to. After telling the story of his 250-pound weight loss, Arnell describes his idea of "Shift," which he promises can "help you brand yourself a better person." A number of forgettable short chapters follow, offering further weight-loss stories, anecdotes about his various campaign successes, and generic business platitudes like "fish where the fish are." The book is easy enough to read but (ironically, for a title about branding) leaves no lasting impression.
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Product Details

  • ISBN-13: 9780307590183
  • Publisher: Crown Publishing Group
  • Publication date: 6/15/2010
  • Sold by: Random House
  • Format: eBook
  • Pages: 208
  • Sales rank: 1,362,850
  • File size: 3 MB

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See All Sort by: Showing 1 – 20 of 38 Customer Reviews
  • Posted May 18, 2011

    more from this reviewer

    Make the Shift to Change Your Life!

    It starts with a tiny shift of thinking and that small change has the power to change your world. Peter Arnell is not stranger to shifting his own personal brand and making this brand more successful than he could imagine.

    Do you want success but haven't been able to find it in both your professional and personal lives? Well, that's because you are your own brand and you have yet to realize the importance of living one complete life - as yourself. If you're not happy in your life or career, it's time to make a shift in your life to become a person of success.

    Want to lose weight? Want to land that next big project or job? Want to find the life you thought you lost? Get this book and take the time to digest it. After you read it, take the time to look in the mirror at your own personal brand and make that one small shift in your life to truly find happiness and success.

    0 out of 1 people found this review helpful.

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  • Posted August 27, 2010

    Positive Energy

    I just finished Peter Aernell's book, and what I took away from it is how powerful positive energy can be! Often we all have great ideas but don't move on them for one reason or another, but if we use the power of positive energy to motivate us then almost anything is possible, including our fondest dreams.

    Almost every chapter in Peter's book provides a template for us to use in maximizing the positive energy we all have. I plan on keepng my copy as a handy reference guide in case I get discouraged along the way towards making my own "SHIFT".

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 20, 2010

    I Also Recommend:

    Inspirational!

    An interesting book for anyone wanting to make a fresh start. Peter Arnell offers advice on how to discover what you want out of life and innovative tips on how to achieve it.

    Was this review helpful? Yes  No   Report this review
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