Shifting Gears: Technology, Literature, Culture in Modernist America

Shifting Gears: Technology, Literature, Culture in Modernist America

by Cecelia Tichi
     
 

Shifting Gears is a richly illustrated exploration of the American era of gear-and-girder technology. From the 1890s to the 1920s machines and structures shaped by this technology emerged in many forms, from automobiles and harvesting machines to bridges and skyscrapers. The most casual onlooker to American life saw examples of the new technology on Main

Overview

Shifting Gears is a richly illustrated exploration of the American era of gear-and-girder technology. From the 1890s to the 1920s machines and structures shaped by this technology emerged in many forms, from automobiles and harvesting machines to bridges and skyscrapers. The most casual onlooker to American life saw examples of the new technology on Main Street, on the local railway platform, and in the pages of popular magazines.

A major consequence of this technology was its effect on the arts, in particular the literary arts. Three prominent American writers of the time — Ernest Hemingway, John Dos Passos, and William Carlos Williams — became designer-engineers of the word. Tichi reveals their use of prefabricated, manufactured components in poems and prose. As designers, they enacted in style and structure the new technological values. The writers, according to Tichi, thought of words themselves as objects for assembly into a design.

Using materials from magazines, popular novels , movie reviews, the toy industry, and advertising, as well as the texts of the nation's major enduring writers, Tichi shows how turn-of-the-century technology pervaded every aspect of American culture and how this culture could be defined as a collaborative effort of the engineer, the architect, the fiction writer, and the poet. She demonstrates that a technological revolution is not a revolution only of science but of language as well.

Originally published in 1987.

A UNC Press Enduring Edition — UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
In this lengthy study, Boston Univ. English professor Tichi (author of New World, New Earth examines technology's impact on language, art and popular culture from the 1890s to the 1920s. During this period the professional engineer became a national role model, idealized in now-forgotten best sellers by Rex Beach, Harold Bell Wright and John Fox. But more fundamentally, Tichi contends, American literature was transformed when new technological values represented by the efficiency movement of Frederick Taylor and the ``aesthetic of the rapid-transit experience'' were adopted in various ways by American writers such as Hemingway, Dos Passos and William Carlos Williams. (Indeed, the book concludes with an analysis of Williams's ``poetics of kinetics and efficiency'' and his belief that a poem is a ``machine made of words.'') The 119 illustrations include advertisements, photos, paintings, diagrams, postcards and sculpture and are closely linked with the author's illuminating text. (March)
Library Journal
Arguing that the ``gear-and-girder'' technology that captured American industry between 1880 and 1920 also permeated popular culture and created the heroic figure of the engineer-designer, Tichi tries to demonstrate a similar influence on literatureespecially in the work of Dos Passos, Hemingway, and William Carlos Williams. Despite a tendency toward repetition and belaboring the obvious, the argument is interesting, but it falls short of persuasion. The analyses of literary structure focus on design efficiency without suggesting what function a literary ``machine'' is meant to possess. Still, the book is wonderfully illustrated and organizes a wealth of useful materials from usually unrelated areas. Earl Rovit, English Dept., City Coll., CUNY
From the Publisher
"A fascinating account of the national obsession with eliminating instability and waste through technology. [Tichi's] account of the emergence of these themes in popular literature is equally engrossing and convincing."—Alexander Nehamas, New York Times Book Review

"Offers an original way of viewing the machine's impact on so-called modernist writing. By evaluating literature in a cultural context, Cecelia Tichi shows how technology changed both perception and language."—Winterthur Portfolio

"Asserting the interlock of the arts and technological sciences in our culture, Tichi illuminates new areas of investigation, demonstrating connections and influences where none have before been suspected."—John Seelye, University of Florida

Product Details

ISBN-13:
9780807817155
Publisher:
The University of North Carolina Press
Publication date:
12/01/1987
Edition description:
1
Pages:
328
Product dimensions:
7.00(w) x 9.90(h) x 1.20(d)

What People are saying about this

From the Publisher
Offers an original way of viewing the machine's impact on so-called modernist writing. By evaluating literature in a cultural context, Cecelia Tichi shows how technology changed both perception and language.—Winterthur Portfolio

A fascinating account of the national obsession with eliminating instability and waste through technology. [Tichi's] account of the emergence of these themes in popular literature is equally engrossing and convincing.—Alexander Nehamas, New York Times Book Review

Asserting the interlock of the arts and technological sciences in our culture, Tichi illuminates new areas of investigation, demonstrating connections and influences where none have before been suspected.—John Seelye, University of Florida

Meet the Author

Cecilia Tichi, professor of English at Boston University, is coeditor of The Harper American Literature and author of New World, New Earth: Environmental Reform in American Literature fron the Puritans through Whitman.

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