Shifting Time And Space

Overview

This book chronicles the metamorphosis of videotape from its beginnings nearly 35 years ago as a media technology controlled by a handful of television executives, to a popular communications agent which is profoundly altering the way America consumes information and entertainment. The authors analyze videotape technology and its impact on the broadcasting and advertising communities, the home video market, and the private sector. Well documented and accessible to the general reader, Shifting Time and Space tells...

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Overview

This book chronicles the metamorphosis of videotape from its beginnings nearly 35 years ago as a media technology controlled by a handful of television executives, to a popular communications agent which is profoundly altering the way America consumes information and entertainment. The authors analyze videotape technology and its impact on the broadcasting and advertising communities, the home video market, and the private sector. Well documented and accessible to the general reader, Shifting Time and Space tells the fascinating story of how videotape revolutionized the content and style of the $12 billion broadcast and satellite-delivered television industries and brought about the $17 billion home video market.

Since its commercial introduction in 1956 the videotape recorder has evolved from a mechanism initially limited to the broadcast television field to a popular technology that gives consumers control over television viewing patterns. This book discusses the major role the VCR has played in the shift of consumer electronics research and development and manufacture from the West to the Far East. It covers the initially slow adoption of the technology by the motion picture industry as a primary source of revenue through the distribution of prerecorded feature films on videotape cassette. The authors examine the increasingly important role the VCR will play in the U.S. media environment as new generations of technologically proficient consumers become more comfortable with the technology. Professionals working in the advertising, broadcast, satellite television, and home video industries, as well as communications scholars will find Shifting Time and Space provocative and insightful reading.

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Editorial Reviews

Booknews
Chronicles the metamorphosis of videotape from an arcane tool of the television industry in the middle 1950's to ubiquitous home entertainment appliance that has profoundly affected every aspect of the communications industry. Considers the technology; production and marketing; the impact on cable and broadcast television and on advertising; the response of government and the industry; and speculation about the future. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780275934088
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 3/30/1991
  • Pages: 190
  • Lexile: 1470L (what's this?)
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.50 (d)

Meet the Author

EUGENE MARLOW, Ph.D., is Professor at Baruch College (City University of New York) and founder and president of Media Enterprises, a New York based television and radio production and consulting company.

EUGENE SECUNDA, Ph.D., is an Assistant Professor at Baruch College (CUNY) and heads his own consulting company.

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Table of Contents

Preface

Shifting Time and Space

The Technology: Magnetic Recording and Videotape

Television Viewing Patterns in the United States

The National Television Advertiser

The Nonbroadcast Videotape Market

The Home Video Market

Videotape's Impact

Bibliography

Index

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