Shoestring Venture: The Startup Bible


A Complete

Guide to Starting and Growing Your Own Business On A Shoestring Budget

The Cheat Sheet for

Business. For the millions who start a new business every year on the barest

of resources, ...

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Shoestring Venture: The Startup Bible

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A Complete

Guide to Starting and Growing Your Own Business On A Shoestring Budget

The Cheat Sheet for

Business. For the millions who start a new business every year on the barest

of resources, Shoestring

Venture: The Startup Bible is like hiring a high-level consultant to

deal with the bewildering maze of issues from finance to marketing to technology

that all entrepreneurs face. Every business is nothing but a series of decisions

which can make or break the business. You could say that, if there's a science

of business, it's the science of making good decisions. And every bootstrap

entrepreneur faces the daunting task of making ALL the business decisions, any

one of which could either doom the enterprise or catapult it to stratospheric

success. That meas that every entrepreneur has to quickly get up to speed on

every issue their business faces. Shoestring

Venture: The Startup Bible is the most exhaustive set of practical

resources collected to empower entrepreneurs to make the right decisions on

a limited budget, from business concept to product development to Web marketing.

We call a "consultant in a book," there to give considered and experienced

answers to the infinite questions that come up.


Venture-The Start-up Bible All entrepreneurs - even the smallest operating

on the tightest of budgets - have the opportunity to build powerful start-up

organizations without ever really having to walk out the front door. Using global

communications and data networks, even bootstrap entrepreneurs can staff an

entire organization with every human resource and skill they need at rock-bottom

prices. In short, anyone can run a virtual organization using only a desktop

or laptop computer. Shoestring

Venture: The Startup Bible gives bootstrap entrepreneurs all the resources

they need to build truly effective startups using the magic of outsourcing and


This is the

century for small business . . . You have the tools to build a powerful

start-up organization, from financing to product development to marketing, without

ever really having to walk out your front door. Using global communications

and data networks, you can staff an entire organization with every human resource

and skill you need at rock-bottom prices. You are, in short, running a virtual

organization using only a desktop or laptop computer. It's the magic of outsourcing.

It means that you can be a pretty formidable player in the business world. Why?

Because it permits you to focus your energies on what brings real value to your

business-what you do best. That's what this book is all about. Shoestring

Venture gives you the tools you need to start your new venture or take

your current business several levels higher by exploiting the resources our

interconnected world offers you.


Startup, Finance, Taxes, & Banking, Hardware and Software, Bringing Your

Products to Market, Outsourcing Your Back Office, Information Technology, Web

and Ecommerce, and Promoting Your Product: Marketing & Sales

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Editorial Reviews

Ben Sopranzetti
I recommend it as a reference book for starting virtual companies, and that such companies can often be done quite inexpensively. It is well written, and provides a wealth of information.
Richard Mammone
I use [Shoestring Venture] as a solid reference for forming Virtual companies and to show that there is much detailed decisions involved in setting up a virtual business, but fortunately most of that work can be outsourced.
Jim Blasingame
This is no get-rich quick book. Starting a business is hard work and this book covers every topic.
Ed Flynn
This book literally has everything in it; it covers every topic that faces any startup. It must've taken years to write.
Jerry Doyle
This really is the bible for startups.
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Product Details

  • ISBN-13: 9780595506514
  • Publisher: iUniverse, Incorporated
  • Publication date: 11/28/2008
  • Pages: 560
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.25 (d)

Meet the Author

Steve Monas has successfully launched a string of Web and entertainment business ventures. He currently lives in Poipu, Kauai, Hawaii, where he enjoys an active lifestyle.

Richard Hooker, MBA, heads up a Los Angeles marketing and advertising consulting agency that specializes in start-ups, turnarounds, and independent film.
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Sort by: Showing all of 3 Customer Reviews
  • Posted December 2, 2008

    Good read

    This book has a lot of GREAT information! I like that the authors give you plenty of websites to go to for more information and advice. The only thing I would have liked to have seen was an appendix so you can find the website you want to go to without going through the entire book. The best advice that this book has to offer, I think is to outsource all the jobs you're not good at and do the jobs you are good at. I would have spent a lot of wasted hours if not for this book.

    1 out of 1 people found this review helpful.

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    Posted February 1, 2011

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  • Anonymous

    Posted December 19, 2008

    No text was provided for this review.

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