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What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.
Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.
|2||Promoting Dorian Gray||7|
|3||'But she could have been reading Lady Chatterley': The obscene side of the canon||25|
|4||Lolita and the poetry of advertising||46|
|5||A happy event: The births of psychoanalysis||72|
|6||Frankenstein's woman-to-be: Choice and the new reproductive technologies||82|
|7||Make up your mind: Scenes from the psychology of selling and shopping||94|