Shoveling $h!t: A Love Story About the Entrepreneur's Messy Path to Success

by Kass Lazerow, Michael Lazerow

Overview

The breakthrough business book of the year:

✓ New York Times Bestseller
✓ USA TODAY Bestseller
✓ LA Times Bestseller
✓ National Non Fiction Book Awards Gold Winner

“The most important business book of the year.” —Gary Vaynerchuk

“An unflinching look at what it really takes to succeed.” —Scott Galloway

“No-nonsense and straight-talking,the business book of the future.” —Mel Robbins

50+ PROVEN CHEAT CODES FOR ENTREPRENEURS—NO B.S., NO FLUFF!

Ever feel like running a business is just… shoveling s**t?
You’re not alone. This brutally honest book takes you inside the messy reality of entrepreneurship.

WHAT YOU’LL LEARN:

• How to overcome fear & self-doubt (so it stops holding you back!)


• The truth about business failures—and why they’re NECESSARY for success


• Sales & marketing hacks that actually work (even if you hate selling)


• Why most entrepreneurs stay broke—and how to escape the cycle
  
  

If you’re tired of sugarcoated success stories and want the REAL DEAL… this book is for you.

BUY IT NOW & START BUILDING YOUR BUSINESS—WITHOUT THE B.S.!

“The world needs to be exposed to Kass and Mike. Entrepreneurs who don’t devour this book are grossly negligent.”
—From the Foreword by Gary Vaynerchuk

NO ONE SHOVELS MORE $H!T THAN ENTREPRENEURS. DIG IN!

In 2023, entrepreneurs started a record 5.5 million new businesses in the United States, lured by the siren call of life-changing wealth.

But entrepreneurship is hard. Brutally hard. And instead of swimming in seas of cash, many founders find themselves buried under mountains of crap.

In Shoveling $h!t: A Love Story, Kass and Mike Lazerow share hard-learned lessons from decades of shoveling as cofounders and early investors in startups that have generated more than $10 billion in realized gains. As the cofounders of Golf.com and Buddy Media, which Salesforce bought for $745 million, they’ve lived what they call the “Imbalanced Life” and have the scars and gains to prove it.

Whether you are deciding to leap or have already lept, Shoveling $h!t: A Love Story will teach you how to embrace the beauty of the struggle and use the tools and entrepreneur’s mindset to overcome the misery and uncertainty that awaits. Inside Kass and Mike’s raw and deeply personal stories are universal strategies for choosing cofounders, greenlighting and funding ideas, building high-performing teams, creating the right culture, and pivoting businesses before it’s too late.

Product Details

ISBN-13:	9798891383517
Publisher:	Amplify Publishing
Publication date:	06/03/2025
Pages:	240
Product dimensions:	5.50(w) x 8.50(h) x 0.80(d)

About the Author

Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. With a lifetime of stories from decades of building businesses and helping others as investors and advisors, they are in high demand as public speakers, writers, and podcast guests.

Their journey began as friends growing up in the suburbs of the nation’s capital. They started dating after reuniting at a mutual friend’s wedding in 1996. Two years later, they did what all new couples deeply in love do cofounded a company, Golf.com, before marrying in 1999. After selling Golf.com to Time Warner in 2006, Mike and Kass cofounded Buddy Media, which would become the world’s leading social media marketing platform. And since selling Buddy Media to Salesforce in 2012, they have focused on providing capital and advice to the world’s most innovative founders.

Mike and Kass have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil mission” is to make people laugh and get more of them to drink healthy beverages more often, all while helping to kill plastic pollution.

Mike was named New York’s Ernst & Young Entrepreneur Of The Year®, and together they were ranked number one on Business Insider’s Silicon Alley 100, received the Cycle for Survival Game Changer Award for their leadership in helping to raise $375 million for cancer research, and were recognized with the Leader of the Future Award from the Frances Hesselbein Leadership Institute.

Mike and Kass live in New York City and the Hudson Valley and have three grown children (Myles, Cole, and Vivian) and two rescue dogs (Cece and Gizmo).

Editorial Reviews

An unflinching look at what it really takes to succeed. Kass and Mike dive into the crap every entrepreneur has to deal with while building a business and emerge with hard-won lessons about starting, managing, pivoting—and learning to love the shovel along the way.”

—SCOTT GALLOWAY, Professor at NYU Stern School of Business, Host of Prof G Pod and Co-Host of the Pivot Podcast

“Mike and Kass is the greatest partnership I’ve ever been lucky enough to witness in person. Not just in business but in life, they bring out the best in each other and all of those around them. This book is a wonderful map to success both personal and professional from two of the most special people I know.”

—SETH MEYERS, Host of Late Night with Seth Meyers

“Being an entrepreneur is messy, gritty, and often far from glamorous—and Shoveling $h!t tells it like it is. Kass and Mike offer an unfiltered look at the inevitable struggles every entrepreneur faces while building a successful business from the ground up. No-nonsense and straight-talking, Shoveling $h!t is the business book of the future.”

—MEL ROBBINS, Bestselling Author and Host of The Mel Robbins Podcast

“The world needs to be exposed to Kass and Mike. Entrepreneurs who don’t devour this book are grossly negligent.”

—From the Foreword by Gary Vaynerchuk

From the Publisher