Show Me About Book Publishing: Survive and Thrive in Today's Literary Jungle

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What’s Smart Publishing Got to Do with You and Your Book? 
One Word … Everything!

Publishing is morphing on a daily basis … If you are a new author, you’ve got publishing questions. Plenty of them. If you are an already published author, you should have publishing questions. Plenty of them. Show Me About Book Publishing has the answers.

The traditional ways and whys of publishing are broken. Fewer deals, ...

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What’s Smart Publishing Got to Do with You and Your Book? 
One Word … Everything!

Publishing is morphing on a daily basis … If you are a new author, you’ve got publishing questions. Plenty of them. If you are an already published author, you should have publishing questions. Plenty of them. Show Me About Book Publishing has the answers.

The traditional ways and whys of publishing are broken. Fewer deals, lesser advances, more work, reduced royalties and not a lot of fun. Show Me About Book Publishing is all about the new, new way that savvy authors create their book, control its destiny and are financially successful.   
In Show Me About Book Publishing, sought after publishing consultants, veteran authors and independent publishers Judith Briles, Rick Frishman and John Kremer reveal the whys, how-tos and don’ts in today’s authoring and publishing worlds. They will show you how to:

-Publish Smart
-Avoid Costly Mistakes
-Create the Right Team for Your Book
-Pre-Sell Your Book
-Craft a Platform and a Following
-Follow a Timeline that Keeps You on Target
-Sell Foreign Rights
-Design Covers that WOW
-Understand the Dollars and Sense of Publishing
-How to Create and Launch Your Book with Pizzazz, Passion and Panache

Should you Traditionally Publish, Self-Publish, Pay-to-Publish, ePublish … which is right for you and your book? Show Me About Book Publishing has the answers to your publishing questions that you have and those you didn’t know existed.

Your guides will show you how to survive and thrive in the publishing jungle!

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Editorial Reviews

From the Publisher
"Show Me About Book Publishing packs a lot of current information on publishing and selling books into a compact package. Written by three indie publishing professionals, this book will be a valuable companion for anyone embarking on a self-publishing journey."

-Joel Friedlander, The Bookman

The Bookman Joel Friedlander

Joel Friedlander, The Bookman

The authors are all heavyweights in the independent book publishing and marketing fields. Judith Briles as the founder of Mile High Press, the author of 28 books with sales over 1 million copies, and a book shepherd ( She also runs the AuthorU publishing program in Colorado and has a second book on writing and publishing coming out this year.

Rick Frishman is the founder of Planned Television Arts, Publisher at Morgan-James Publishing, the co-author of 10 books, and probably the most famous book publicist today.

John Kremer, of course, is John Kremer, the author of the seminal 1001 Ways to Market Your Books, The Book Marketing Update, and one of the best publishing resources online,

So what kind of book do these three powerhouses of independent publishing put together? I was curious to have a look.

What Do Three Mega-Book Marketers Write About?

The book starts off with an examination of your options when it comes to publishing a book, including traditional paths to publishing. There are copious warnings about staying away from subsidy and “vanity” publishing companies, and many examples are provided from the combined experience of the authors to demonstrate what happens when you mess up.

There’s an interesting discussion of the difference between book coaches, book consultants, and book shepherds, and how you might go about finding someone to help put a publishing team together for you.

The authors are in favor of this team approach, with professionals in each area brought in to help shape and market the product.

Throughout the book, the tone seems pretty consistent. It’s upbeat and conversational, and the authors clearly want to infect you with their enthusiasm for publishing.

A concise chapter outlines the editing process and tips on dealing with editing and editors, another gives you guidance on book construction. More chapters deal with book cover tips, an extensive publishing calendar, platform building, foreign rights, motivation, and avoiding mistakes. In each case, you’ll get a brief overview of the area, basic information you’ll need to make your way through the publishing maze, but without long or technical discussions of any part of the process.

At the end there are 37 pages of Resource listings. These resources are virtually all web links, of course. The hundreds of links join the hundreds of links printed in the book, more than I’ve seen in a book that I can recall.

Besides the usual ads at the back, there’s a sneak peek at the next book in what will become a series: Show Me About Book Publicity & Social Media.

A Good Concise Resource with Lots of Links

Show Me About Book Publishing shows the authors’ background as book marketers. The book isn’t trying to displace The Self-Publishing Manual or The Complete Guide to Self-Publishing, compendia of self-publishing information.

It’s more of an overview of independent publishing right now from the point of view of the type of author who is interested in mounting a national campaign for their books. These authors are very likely to have more than one book, and to be working with a team of publishing professionals, the method promoted by the authors in this book.

This is not to say Show Me About Book Publishing isn’t useful to the other kind of self-publishers, authors who are going straight to e-books, or selling strictly by print on demand—a practice, by the way, that the authors of this book advise against. It will still be useful for all the other publishing information and the acquired wisdom of three superstar authors, and also for the many resource links.

And speaking of those links, while I was reading the book I wanted to keep pressing them, as if I had live links on my iPad. I hope one of the versions of the book allows for that kind of connectivity, because it will make this useful book even more practical to own.

Takeaway: Show Me About Book Publishing packs a lot of current information on publishing and selling books into a compact package. Written by three indie publishing professionals, this book will be a valuable companion for anyone embarking on a self-publishing journey.

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Product Details

  • ISBN-13: 9781600378553
  • Publisher: Morgan James Publishing
  • Publication date: 4/10/2011
  • Pages: 230
  • Sales rank: 1,461,412
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Judith Briles, Rick Frishman and John Kremer speak throughout the United States and internationally. Each host websites, newsletters, blogs, and teleconferences that represent their respective areas of publishing expertise. Each has the platform to support the buzz factor for the Show Me About Books series.  Combined, they’ve published over 36 books and dozens of CDs, CD/ ROMs, and DVDs. Foreign translations exceed 16 countries on their work.

Judith Briles is  the co-founder of Mile High Press, Ltd., a small press that has published nine titles (www.MileHighPress. com), founder of companies and organizations including: The Briles Group, Inc., a Colorado-based research, training and consulting firm (; The Book Shepherd (, a company that works with authors to create, strategize, develop and publish their books; Author U (, an association dedicate to the serious author who wants to create quality books and achieve financial success; and partner with the, a company dedicated to the design and delivery of webinars.

She routinely consults with clients who are in the beginning stages of their books to implement an over-all plan to achieve book success. Judith Briles is known as The Book Shepherd. She knows publishing through the wearing of multiple hats: award-winning publisher (multiple first place awards for business, how to and publishing: technology printing, lay-out and cover design) and author (Chicago Tribune’s Business Book of the Year, Colorado Book of the Year). The books of her clients routinely
win awards in multiple publishing and author contests.

In 2007, she launched Judith’s Publishing Salons, one-day intensives for authors and publishers in the areas of Newbies, Intermediate/ Advanced, PR/Media, Speaking, Story Telling. PowerPoint Presentations and Webinars. She is internationally acclaimed as a speaker and recognized as an expert in solutions to workplace issues.

Judith is an award-winning author of 26+ books, including: Stabotage!TM How to Deal with Pit Bulls, Skunks, Snakes, Scorpions & Slugs in the Health Care Workplace, Zapping Conflict in the Health Care Workplace, The Confidence Factor: Cosmic Gooses Lay Golden Eggs, Stop Stabbing Yourself in the Back, Woman to Woman: From Sabotage to Support, Woman to Woman 2000: Becoming Sabotage Savvy in the New Millennium, Money Smarts for Turbulent Times, Smart Money Moves for Kids and 10 Smart Money Moves for Women. Her first book, The Woman’s Guide to Financial Savvy was published in 1981 by St. Martin’s Press. To date, her books have been translated in 16 foreign countries.

Her work has been featured in the Wall Street Journal, Newsweek, Time, People, USA Today, Self, The New York Times and People magazine. She has been a frequent guest on national television and radio and has appeared on over 1000 programs, including CNN, Oprah and Good Morning America. Judith writes regularly for a variety of publications.

She is a former President of The Colorado Author’s League, the Colorado Independent Publishers Association (CIPA) and was honored with its Life Time Achievement Award. She is a past director of the National Speaker’s Association; Gilda’s Club-Denver; The WISH List; the Women’s Bank and the Colorado Women’s Leadership Coalition.

Colorado Biz magazine has named one of her companies as a Top 100 in Colorado. She was named the Woman of Distinction by the Girl Scouts of America.

Rick Frishman is the founder of Planned Television Arts, has been one of the leading book publicists in America for over 33 years. Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer and Harvey Mackay.

Rick is the publisher at Morgan James Publishing in New York. In 2008, “MJ” published over 180 books. Morgan James only publishes non-fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity (

Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.

He is the co-author of 11 books, including national best-sellers Guerrilla Publicity, Guerilla Marketing for Writers-2nd Edition, Network Magic and Where’s Your WOW.

He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island, New York ( Rick has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications and he is a sought after lecturer on publishing and public relations and a member of PRSA and the National Speakers Association.

Go to for more information and to get Rick’s “Million Dollar Rolodex.”

As the acknowledged expert on book publishing and marketing, John Kremer is the owner of Open Horizons, his own publishing company based in Taos, New Mexico. He’s been the editor of the Book Marketing Update newsletter for more than 20 years as well as editor of the Kremer 100 PR newsletter (www. and

John is also the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget and Celebrate Today.

He has also designed the Do-It-Yourself Book Publicity Kit, the Book Publishing Reports on CD-Rom, and databases of the Top 700 Booksellers, Specialty Booksellers, Catalogs That Feature Books, Public Libraries, and Seminar Centers.
John consults in the areas of book marketing, book sales, book promotion, publicity, direct marketing, pricing, book titles, book covers, book marketing plans, book proposals, rights sales, and general planning for book publishers of all sizes as well as for individual authors. While most of John’s consulting is done over the phone, he also provides on-site consulting services.

Among other services, he provided the strategy that took Deepak Chopra from a vanity press author to being on the New York Times bestseller list eight times. Jack Canfield and Mark Victor Hansen, authors of Chicken Soup for the Soul, credit John’s book, 1001 Ways to Market Your Books, as the guiding light for their rise to bestseller status.

As a consultant, his clients include a self-published author who has sold over two million books, a new age publisher with 60 titles, and a general publisher with a rapidly growing list of 1,500 titles.
John’s consulting clients have gotten stories in the Wall Street Journal, New York Times, Newsweek, Playboy, Scientific American, Chicago Tribune, Los Angeles Reader, as well as being featured on Oprah, Today Show, Fresh Air, All Things Considered, and many other local and national broadcast shows.

In addition, he was the original developer of the Directory of Book Printers, Book Publishing Resource Guide, PR Profit Center database, Book Marketing No-Frills database, and four special reports on publicity and specialty marketing.
He has spoken at book publishing and marketing seminars in New York, Los Angeles, San Francisco, San Diego, Chicago, Orlando, Miami, Denver, Boulder, Tucson, Portland, Seattle, Bellevue, San Antonio, Houston, Austin, Toronto, Kansas City, Milwaukee, Madison, Minneapolis, New Orleans, Phoenix, Kennebunkport, Saint Louis, Atlanta, Fresno, Indianapolis, Nashville, Saint Petersburg, West Palm Beach, Melbourne, Alexandria, Cincinnati, Buffalo, Sacramento, Ann Arbor, Grand Rapids, Des Moines, Cleveland, Omaha, Calgary, London, Las Vegas, Washington DC, and many other cities. His speeches have ranged from half-hour talks on book marketing to two-hour sessions on getting national publicity to three-day seminars on how to open new markets for your books.

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Table of Contents

People Are Talking
Foreword – Dan Poynter
1    Is There a Book in You?   
2    What’s What in Publishing Today ... Yesterday is Yesterday   
3    Money Talks ... Do You Listen?   
4    Your Publishing Team ... Soloing Doesn’t Work   
5    To Shepherd, or Not to Shepherd?...That Shouldn’t Be Your Question   
6    Publishing Requires Editing ... No Exceptions!   
7    Front Matter, Back Matter and Other Matter   
8    Book Covers Talk ... Does Yours POP ... or Snooze?   
9    The Publishing Clock is Ticking ...Practical Timeline
10    Pre-Publication Platforms ...Sell Before You Print   
11    Foreign Rights ... Where Your Mailbox Finds a Friend
12    Rebounding When You Hit the Wall...Everyone Gets Stuck Sometime   
13    You Think You Are Done ... You Are Not   
14    Mistakes to Avoid ... Or Saving Money 101   
15      Afterword   
16    Resources, Resources & More Resources
Sneak Preview: Next in the Show Me About series    
About the Authors

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 23, 2012

    Perfect primer for all authors

    Judith Briles the author and publishing expert Rick Frishman is the publicitu expert John Kremer is the markeying expert The trio will guide new, and not so new authors, through the publidhing maze

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