Sight, Sound, Motion: Applied Media Aesthetics / Edition 7

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Overview

Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema, making Herb Zettl's SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS more applicable than ever. The seventh edition of SIGHT SOUND MOTION continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements—light and color, space, time-motion, and sound—but also presenting in-depth coverage on how they are creatively used in television and film. Zettl's thorough coverage of aesthetic theory and the application of that theory place this contemporary and highly relevant text in a class by itself. Richly illustrated and now presented for the first time in full color, this edition features strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance.

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Editorial Reviews

From the Publisher
"SIGHT SOUND MOTION is still the 'gold standard' in the field, and other books only emulate Zettl's approach."

"This is the 'Bible' of media aesthetics. That's huge. Everyone uses it. Everyone knows it."

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Product Details

  • ISBN-13: 9781133307358
  • Publisher: Cengage Learning
  • Publication date: 1/1/2013
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 464
  • Sales rank: 213,594
  • Product dimensions: 8.60 (w) x 10.90 (h) x 0.90 (d)

Meet the Author

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at San Francisco State University, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl has authored VIDEO BASICS, VIDEO BASICS WORKBOOK, TELEVISION PRODUCTION HANDBOOK, and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on both subjects at universities and professional broadcast institutions both nationally and internationally. Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 4.0, published by Wadsworth Cengage, a part of Cengage Learning. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

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Table of Contents

About the Author. Preface. Prologue. 1. Applied Media Aesthetics. 2. The First Aesthetic Field: Light. 3. Structuring the First Aesthetic Field: Lighting. 4. The Extended First Field: Color. 5. Structuring Color: Function and Composition. 6. The Two-dimensional Field: Area. 7. The Two-dimensional Field: Forces Within the Screen. 8. Structuring the Two-dimensional Field: Interplay of Screen Forces. 9. The Three-dimensional Field: Depth and Volume. 10. Structuring the Three-dimensional Field: Screen Volume and Effects. 11. Building Screen Space: Visualization. 12. The Four-dimensional Field: Time. 13. The Four-dimensional Field: Motion. 14. Structuring the Four-dimensional Field: Timing and Principal Motions. 15. The Five-dimensional Field: Sound. 16. Structuring the Five-dimensional Field: Sound Structures and Sound/Picture Combinations. 17. Visual Narrative: The Syntax of Continuity Editing. 18. Visual Narrative: The Syntax of Complexity Editing. Glossary. Bibliography.

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