Signs of Life and Pocket Style Manual Package / Edition 3

Signs of Life and Pocket Style Manual Package / Edition 3

by Sonia Maasik, Jack Solomon, Hacker

ISBN-10: 0312259255

ISBN-13: 9780312259259

Pub. Date: 01/28/2000

Publisher: Bedford/St. Martin's

Product Details

Bedford/St. Martin's
Publication date:
Edition description:
Older Edition
Product dimensions:
5.91(w) x 9.21(h) x 1.58(d)

Table of Contents

Preface for Instructorsv
Introduction: Popular Signs: Or, Everything You've Always Known about American Culture (But Nobody Asked)1
Writing about Popular Culture21
Part 1Cultural Productions43
1.Consuming Passions: The Culture of American Consumption45
The More Factor55
The Signs of Shopping62
What's in a Package69
Hard Bodies79
Blue Jeans86
The Semiotics of Home Decor94
"Careful, You May Run Out of Planet": SUVs and the Exploitation of the American Myth105
2.Brought to You B(u)y: The Signs of Advertising117
The Parable of the Democracy of Goods129
Masters of Desire: The Culture of American Advertising137
A Gentleman and a Consumer149
Sex, Lies, and Advertising160
How Advertising Informs to Our Benefit180
The Fiction of Truth in Advertising188
Web of Deceit194
Plop, Plop, Fizz, Fizz202
Portfolio of Advertisements210
3.Video Dreams: The Signs of Music and Television223
A Tale of Two Sitcoms236
The Oprah Winfrey Show and the Talk-Show Furor241
Plotting Paternity: Looking for Dad on the Daytime Soaps249
Signs of Intelligent Life on TV260
Rewriting Popularity: The Cult Files265
Bad Sistas279
4.The Hollywood Sign: The Culture of American Film289
The Thematic Paradigm299
Creating the Myth308
Braveheart, Babe, and the Contemporary Body317
Malcolm X328
So You Wanna Be a Gangsta?337
Asian Women in Film: No Joy, No Luck349
The Return of Doris Day357
Class and Virtue366
5.It Was A Dark And Stormy Night: The Codes of Popular Literature371
The ABCs of Popular Culture382
Selection from Blade Runner385
Roadside Bones393
Grisham Succeeds in a Novel Way414
The Traditional Romance Formula418
Selection from Dangerous Passions425
Hope I Die before Marcia Gets Old428
Reading at Escape Velocity430
Part 2Cultural Constructions435
6.We've Come A Long Way, Maybe: Gender Codes in American Culture437
Gender Role Behaviors and Attitudes447
The Gender Blur: Where Does Biology End and Society Take Over?453
Power at Play: Sport and Gender Relations460
Boys-R-Us: Board Games and the Socialization of Young Adolescent Girls472
The Beauty Myth481
There Is No Unmarked Woman490
Warrior Dreams496
Women and Children First: Gender and the Settling of the Electronic Frontier505
7.Constructing Race: Readings in Multicultural Semiotics515
In Living Color: Race and American Culture526
Put on a Happy Face: Masking the Differences Between Blacks and Whites538
Funky White Boys and Honorary Soul Sisters549
Goin' Gangsta, Choosin' Cholita562
Being an Other570
How to Tame a Wild Tongue575
The Classroom and the Wider Culture: Identity as a Key to Learning English Composition583
The Haves and the Have-Nots593
8.Life on the Margins: Representing the "Other" in American Culture599
Signs of the Street: A Conversation609
The Mind of the Militias618
Race, Sex, AIDS: The Construction of "Other"625
Beauty and the Battle636
American Dreams640
The End of Adulthood?645
Don't Further Empower Cliques653
9.American Icons: The Mythic Characters of Popular Culture657
Be Like Mike? Michael Jordan and the Pedagogy of Desire667
What Makes Superman So Darned American?677
Batman, Deviance, and Camp686
Lara Croft, the Bit Girl702
Our Barbies, Ourselves706
Barbie, G.I. Joe, and Play in the 1960s710
Snap! Crackle! Plot!716
Larger Than Life720
10.Popular Spaces: Interpreting the Built Environment733
Disney World: Public Use/Private State744
The Science of Shopping757
The Man-Made World764
Spatial Segregation and Gender Stratification in the Workplace771
Alternating Currents778
The Ghetto Cityscape784
Manifest Congestion: Freeway Landscapes and Timescapes790
Country Music Goes on the Road797
Citing Sources807
Index of Authors and Titles819

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