Signs of Life in the USA 7e & Rules for Writers 7e / Edition 7

Signs of Life in the USA 7e & Rules for Writers 7e / Edition 7

by Sonia Maasik, Jack Solomon, Diana Hacker, Nancy Sommers
     
 

ISBN-10: 1457633795

ISBN-13: 9781457633799

Pub. Date: 03/13/2012

Publisher: Bedford/St. Martin's

Signs of Life in the USA teaches students to read and write critically about popular culture by giving them a conceptual framework to do it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its signs. Written by a prominent semiotician and an experienced writing instructor, the text’s high-interest

Overview

Signs of Life in the USA teaches students to read and write critically about popular culture by giving them a conceptual framework to do it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its signs. Written by a prominent semiotician and an experienced writing instructor, the text’s high-interest themes feature provocative and current reading selections that ask students to think analytically about America’s impressive popular culture:  How is TV’s Mad Men a

lightning rod for America’s polarized political climate? Has the nature of personal identity changed in an era when we spend so much of our lives online? Signs of Life bridges the transition to college writing by providing students with academic language to talk about our common, everyday cultural experience.

Product Details

ISBN-13:
9781457633799
Publisher:
Bedford/St. Martin's
Publication date:
03/13/2012
Edition description:
Seventh Edition
Product dimensions:
6.38(w) x 9.11(h) x 1.96(d)

Table of Contents

Preface for Instructorsv
Introduction: Popular Signs: Or, Everything You've Always Known about American Culture (But Nobody Asked)1
Writing about Popular Culture21
Part 1Cultural Productions43
1.Consuming Passions: The Culture of American Consumption45
The More Factor55
The Signs of Shopping62
What's in a Package69
Hard Bodies79
Blue Jeans86
The Semiotics of Home Decor94
"Careful, You May Run Out of Planet": SUVs and the Exploitation of the American Myth105
2.Brought to You B(u)y: The Signs of Advertising117
The Parable of the Democracy of Goods129
Masters of Desire: The Culture of American Advertising137
A Gentleman and a Consumer149
Sex, Lies, and Advertising160
How Advertising Informs to Our Benefit180
The Fiction of Truth in Advertising188
Web of Deceit194
Plop, Plop, Fizz, Fizz202
Portfolio of Advertisements210
3.Video Dreams: The Signs of Music and Television223
A Tale of Two Sitcoms236
The Oprah Winfrey Show and the Talk-Show Furor241
Plotting Paternity: Looking for Dad on the Daytime Soaps249
Signs of Intelligent Life on TV260
Rewriting Popularity: The Cult Files265
Twentysomethings276
Bad Sistas279
4.The Hollywood Sign: The Culture of American Film289
The Thematic Paradigm299
Creating the Myth308
Braveheart, Babe, and the Contemporary Body317
Malcolm X328
So You Wanna Be a Gangsta?337
Asian Women in Film: No Joy, No Luck349
The Return of Doris Day357
Class and Virtue366
5.It Was A Dark And Stormy Night: The Codes of Popular Literature371
The ABCs of Popular Culture382
Selection from Blade Runner385
Roadside Bones393
Cult398
Grisham Succeeds in a Novel Way414
The Traditional Romance Formula418
Selection from Dangerous Passions425
Hope I Die before Marcia Gets Old428
Reading at Escape Velocity430
Part 2Cultural Constructions435
6.We've Come A Long Way, Maybe: Gender Codes in American Culture437
Gender Role Behaviors and Attitudes447
The Gender Blur: Where Does Biology End and Society Take Over?453
Power at Play: Sport and Gender Relations460
Boys-R-Us: Board Games and the Socialization of Young Adolescent Girls472
The Beauty Myth481
There Is No Unmarked Woman490
Warrior Dreams496
Women and Children First: Gender and the Settling of the Electronic Frontier505
7.Constructing Race: Readings in Multicultural Semiotics515
In Living Color: Race and American Culture526
Put on a Happy Face: Masking the Differences Between Blacks and Whites538
Funky White Boys and Honorary Soul Sisters549
Goin' Gangsta, Choosin' Cholita562
Baby568
Being an Other570
How to Tame a Wild Tongue575
The Classroom and the Wider Culture: Identity as a Key to Learning English Composition583
The Haves and the Have-Nots593
8.Life on the Margins: Representing the "Other" in American Culture599
Signs of the Street: A Conversation609
The Mind of the Militias618
Race, Sex, AIDS: The Construction of "Other"625
Beauty and the Battle636
American Dreams640
The End of Adulthood?645
Don't Further Empower Cliques653
9.American Icons: The Mythic Characters of Popular Culture657
Be Like Mike? Michael Jordan and the Pedagogy of Desire667
What Makes Superman So Darned American?677
Batman, Deviance, and Camp686
Lara Croft, the Bit Girl702
Our Barbies, Ourselves706
Barbie, G.I. Joe, and Play in the 1960s710
Snap! Crackle! Plot!716
Larger Than Life720
10.Popular Spaces: Interpreting the Built Environment733
Disney World: Public Use/Private State744
The Science of Shopping757
The Man-Made World764
Spatial Segregation and Gender Stratification in the Workplace771
Alternating Currents778
The Ghetto Cityscape784
Manifest Congestion: Freeway Landscapes and Timescapes790
Country Music Goes on the Road797
Glossary803
Citing Sources807
Index of Authors and Titles819

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