Silent Selling: Best Practices and Effective Strategies in Visual Marketing / Edition 3

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Overview

This new edition of Silent Selling captures the direction in which today's retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts' recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell's Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace.
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Product Details

  • ISBN-13: 9781563673962
  • Publisher: Fairchild Books
  • Publication date: 8/10/2005
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 416
  • Product dimensions: 8.60 (w) x 10.94 (h) x 1.04 (d)

Table of Contents

Ch. 1 Creative thinking : getting "out of the box" 3
Ch. 2 What is visual merchandising? 19
Ch. 3 Core design strategies 35
Ch. 4 Layout and fixtures for fashion apparel 59
Ch. 5 Fashion apparel wall setups 107
Ch. 6 Fashion apparel and accessory coordination 137
Ch. 7 Home fashion presentation 151
Ch. 8 Signing 189
Ch. 9 Lighting 211
Ch. 10 Grocery and food service stores 227
Ch. 11 Nontraditional retailing 253
Ch. 12 The magic of the display window 273
Ch. 13 Mannequins and mannequin alternatives 295
Ch. 14 Building a visual merchandising department 327
Ch. 15 Visual merchandising careers 351
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