Russell Mickler, Principal Consultant of Mickler & Associates, Inc., has over 16 years of professional experience leading and managing IT organizations. As a technology consultant, Mickler assists small to mid-range businesses with crafting and executing technology strategy. In addition to earning his Master's Degree in technology from the University of Oregon, Mickler is a Computer Information Systems Security Professional (CISSP) and a Microsoft Certified Systems Engineer (MCSE). Mickler teaches graduate and undergraduate technology courses for many universities across the country. Mickler is the co-author of several books concerning Information Technology and Information Security. Mickler is also a public speaker on matters concerning social media and technology, and creates all types of media at micklerandassociates.com and his blog, reinventwork.com. Russell Mickler and Mickler & Associates, Inc. can be found on Facebook, on Twitter at @micklerr, and emailed directly at firstname.lastname@example.org.
Simple Social Mediaby Russell Mickler
"Social" is a critical aspect of any small business strategy. The problem is that many resources that discuss social media are written from the perspective of its tools and do not necessarily cover useful business strategies. Bogged-down in complex technical discussions, small business managers end up turning away from social media because they simply don't see how it applies to their business, or, don't understand how it'll provide any value to their customers.
Sure, many business managers would agree that social media seems valuable, but how do you measure its benefits? Without the technical mumbo-jumbo, how does it contribute to competitive advantage? What are the driving forces behind social media? What are some practical ways to leverage social media to extend value to customers? Are there financial returns? Is there a planning process to running a social media campaign? How can a small business start using social media effectively tomorrow?
Simple Social Media was written for the small business manager in mind, to both confront these problems and to provide a practical understanding of the strategies behind social media lend to real, material benefits.
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