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Simple Steps, Big Results: Branding and Marketing for the Small Business Owner
     

Simple Steps, Big Results: Branding and Marketing for the Small Business Owner

by Christine M. Brown
 
Simple Steps, Big Results:

Branding and Marketing for the Small Business Owner

In this first edition of Simple Steps, Big Results: Branding and Marketing for the Small Business Owner, Christine Brown takes business owners by the hand to help guide them to create a marketing program that will deliver the sales results they want.

Overview

Simple Steps, Big Results:

Branding and Marketing for the Small Business Owner

In this first edition of Simple Steps, Big Results: Branding and Marketing for the Small Business Owner, Christine Brown takes business owners by the hand to help guide them to create a marketing program that will deliver the sales results they want.

Drawing on many years of marketing and branding experience in a variety of markets, she provides easy-to-follow tips, practical insights and workable solutions on how to develop and execute marketing with branding to get BIG RESULTS.

Beginning with defining "What is a Brand?" and providing examples for the difference between sales and marketing, Brown walks you through the fundamental ideas that every business needs to consider with strategies and tactics explained in a conversational, easy-to-understand language. She shows you how to apply these to your business, which tactics to avoid, and how to decide when it is appropriate to use electronic marketing over traditional marketing.

Finally, Brown offers valuable resources of checklists, worksheets and to-do lists. After you have finished Simple Steps, Big Results, you will be ready to prepare and implement your marketing program to achieve big results.

Product Details

ISBN-13:
9781492925590
Publisher:
CreateSpace Publishing
Publication date:
11/08/2013
Pages:
232
Product dimensions:
6.00(w) x 9.00(h) x 0.49(d)

Meet the Author

Christine M. Brown, owner and president of Marketing Resources & Results, founded her marketing firm in 1998 to provide the marketing strategies and marketing support that helps companies launch new products, capture new customers and increase their brand name recognition.

Prior to launching the marketing firm, Chris spent 17 years in the marketing departments of Fortune 500 corporations.

Chris is a frequent keynote speaker on the topics of branding and marketing for manufacturers. She has received numerous awards in marketing and business for her professional achievements. A Kent State University graduate, Brown pursued an MBA in Marketing from the University of Rhode Island while working full time as a brand manager.

In addition to running her business, she writes and publishes "Branding & Marketing", an award winning blog for business professionals. More information is available at the company website www.resources-results.com.

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