Gift Guide

Simply Strategy

Paperback (Print)
Not Available on


"Simply Strategy takes the hype out of business strategy and provides a user-friendly tool to identify and manage the most important activities that impact the bottom line. It's a ‘must read’ for business units that operate in multiple product/market combinations while relying on a common set of manufacturing assets.”

--- Ram Sriram, General Manager, Fort Amanda Specialties LLC, USA

"Simply Strategy gives business units an easy to understand, simply structured approach to developing a robust strategy. Supplementing the book is a computer program that makes the strategy developing experience pain-free."

--- Jeff Simmonds, Business Manager, General Manager, Akcros Chemicals, USA

"Save on consultants, buy this book! Simply Strategyhas helped me greatly to build strategic business focus in all layers of the organization. It was an extremely rewarding exercise".

--- Valentin van den Boogaard, Director, Sales & Markting, Supresta, The Netherlands

A step-by-step guide to a business strategy that works for you

You’ve got customers to please, products to make, services to deliver. You need a strategy and you need it quick. But how do you devise the right strategy for your business? You've got no time for theory or jargon, you need practical results that deliver straight to the bottom line, now. This book tells you everything you need to know to develop an effective strategy for your business, using real information from your company.

This straightforward, step-by-step guide coaches you through the key questions such as:

* Where do you really earn your money?

* How good is your competitive position?

* Is this a good industry to be in?

* What do your customers think?

* How do you increase profits quickly?

To make the application of the lessons you learn from Simply Strategy even easier, specially-written software to analyse your company date is available. For more information and free sample activities, see the website at

Simply a better way to develop strategy for any business manager

Read More Show Less

Editorial Reviews

From the Publisher

"A step-by-step guide…revealing the best routes to profitability" - Director Magazine

Read More Show Less

Product Details

  • ISBN-13: 9780273708780
  • Publisher: FT Press
  • Publication date: 11/28/2006
  • Series: Financial Times Series
  • Edition description: Illustrate
  • Pages: 232
  • Product dimensions: 6.12 (w) x 9.25 (h) x 0.59 (d)

Meet the Author

Richard Koch is the author of 15 highly acclaimed books, including The FT Guide To Strategy and the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. He is also a strategy consultant and entrepreneur. Peter Nieuwenhuizen is a highly experienced manager who has worked in both strategy and marketing. He has made a speciality of helping managers to develop practical strategy for their business units.

Read More Show Less

Table of Contents


Authors' acknowledgements

Publishers' acknowledgements

Part 1. Introduction

Part 2. Business Strategy

1 Overview

2 What businesses are you in?

3 Where do you make the money?

4 How good are your competitive positions?

5 What skills and capabilities underpin your success?

6 Is this a good business to be in?

7 What do the customers think?

8 What about the competitors?

9 Should you do something else?

10 Who are we? What will we do?

11 How to raise profits quickly

12 Conclusion

Part 3. Hints on managing the strategy process

13 Selling the need for a new strategy

Appendix 1: Strategy and its history
Appendix 2: Glossary of strategy terms


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)