Sin and Syntax: How to Craft Wickedly Effective Prose / Edition 1

Sin and Syntax: How to Craft Wickedly Effective Prose / Edition 1

4.2 11
by Constance Hale
     
 

ISBN-10: 0767903099

ISBN-13: 2900767903096

Pub. Date: 03/28/2001

Publisher: Crown Publishing Group

Today's writers need more spunk than Strunk. Whether it's the Great American E-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. With Sin and Syntax, copy veteran Constance Hale makes creative communication, both the lyrical and the unlawful, an option for everyone.

In a crisp, witty tone, this

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Overview

Today's writers need more spunk than Strunk. Whether it's the Great American E-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. With Sin and Syntax, copy veteran Constance Hale makes creative communication, both the lyrical and the unlawful, an option for everyone.

In a crisp, witty tone, this guide covers grammar's ground rules while revealing countless unconventional syntax secrets that make for sinfully good writing, such as how to use-Gasp!-interjections or when to pepper your prose with slang. Each chapter includes cardinal sins and carnal pleasures of writing, as well as invigorating examples, from Shakespearean soliloquies to Apple's "Think Different" campaign.

For students, professionals, and seasoned writers alike, the spirited yet practical Sin and Syntax shows how to write prose that is effective and stylish.

About the Author:
Constance Hale is also the author ofWired Style, which she wrote while serving as an editor for Wired. A journalist and writing instructor, she is currently the managing editor of Health magazine. She lives in Oakland, California.

Product Details

ISBN-13:
2900767903096
Publisher:
Crown Publishing Group
Publication date:
03/28/2001
Edition description:
New Edition
Pages:
320

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