Single Market Europe: Opportunities and Challenges for Business

Single Market Europe: Opportunities and Challenges for Business

by Spyros G. Makridakis
     
 

A thorough and practical look at how to exploit the opportunities presented by the integration of Europe into a single market. Details how the the single market environment will affect key business functions, from overall strategy to marketing and manufacturing. Authored by faculty at INSEAD, Europe's leading business school.

Overview

A thorough and practical look at how to exploit the opportunities presented by the integration of Europe into a single market. Details how the the single market environment will affect key business functions, from overall strategy to marketing and manufacturing. Authored by faculty at INSEAD, Europe's leading business school.

Editorial Reviews

From the Publisher
''A straightforward handbook to doing future business in Europe.'' —Sloan Management Review
Booknews
Makridakis, a researcher at INSEAD, a prestigious business school in Fountainbleau, France, surveys a wide range of considerations for doing business after the economic union of Europe, such as uniform technical standards, changes in the banking system, information sources, targeting specific markets, and managing an international workforce. Designed for use in INSEAD classes. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781555423438
Publisher:
Wiley
Publication date:
05/22/1991
Series:
Management Series
Edition description:
1st ed
Pages:
369
Product dimensions:
6.35(w) x 9.28(h) x 1.43(d)

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