SIRFs up - Catching the Next Wave in Marketing: The Story of How Spend to Impact Response Functions (SIRFS), Algorithms and Software Are Changing the Face of Marketing

Overview

SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestlé and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective.
SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes ...
See more details below
Paperback
$21.61
BN.com price
(Save 9%)$23.99 List Price
Other sellers (Paperback)
  • All (10) from $6.17   
  • New (6) from $10.99   
  • Used (4) from $6.17   
Sending request ...

Overview

SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestlé and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective.
SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a "how to guide" to profit from the new concepts revealed in the book.

SIRFs-Up shows:
• Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content.
• That as much as 62 percent of marketing investment is under-utilized.
• How SIRF based planning boosts marketing ROI by 30 percent or more.
• How marketing software uses SIRFs to automate marketing planning and a range of decision-making.
• How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a "SIRF doctor."
• How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers.
• Deep case studies demonstrating how to apply the insights and tools uncovered in the book.
• The advantages to the companies that are using SIRFs and are ahead of the wave of transformation.
The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.

Read More Show Less

Product Details

  • ISBN-13: 9781466337497
  • Publisher: CreateSpace Independent Publishing Platform
  • Publication date: 5/15/2012
  • Pages: 458
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.02 (d)

Meet the Author

When it comes to marketing, Rex Briggs knows what works. A leading expert in media effectiveness measurement, he was named one of the dozen "Best and Brightest" in media and technology by Adweek. He is the founder of Marketing Evolution, a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. In 2006, Briggs coauthored the critically-acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. The ground-breaking book showed how marketing investment was wasted by analyzing $5 million worth of cross media campaigns at thirty-six of the world's top marketers. Ad Age called it the #1 book in marketing, Slate called he book "revolutionary." His marketing ROI work is in global demand. He has consulted in over twenty countries, and his research has been translated into dozens of languages and is taught at leading universities around the world.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)