Sister CEO: The Black Woman's Guide to Starting Her Own Business

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In her bestselling book, The Black Woman's Guide to Financial Independence, Broussard gave African American women a much-needed lesson in taking control of their own lives through controlling their own money. Now she takes you one step further, showing you how to take control of the work you do and, with it, your destiny. Balancing practical instruction with dozens of real-life stories, Sister CEO is a resource tool that can make dreams come true. A successful self-employed businesswoman herself, Broussard arms ...
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Overview

In her bestselling book, The Black Woman's Guide to Financial Independence, Broussard gave African American women a much-needed lesson in taking control of their own lives through controlling their own money. Now she takes you one step further, showing you how to take control of the work you do and, with it, your destiny. Balancing practical instruction with dozens of real-life stories, Sister CEO is a resource tool that can make dreams come true. A successful self-employed businesswoman herself, Broussard arms the would-be entrepreneur with everything she'll need to think about, plan, and do to start and run a successful business. She covers all the basics, from finding the right niche, overcoming emotional barriers, and raising start-up funds to legal matters, money management, publicity, and salesmanship. She also profiles dozens of successful African American women who've succeeded on their own terms: among them travel consultants, franchise owners, art dealers, and clothing manufacturers.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
In this savvy manual, financial adviser Broussard targets her message to African American women languishing in low-paying jobs: you can start your own business on a shoestring budget-now-by finding an enterprise that suits your lifestyle and personality while it maximizes your experience and contacts. She offers detailed advice on start-up costs, recordkeeping, computerizing, obtaining insurance, legal matters, franchising, publicity and advertising. Broussard (The Black Woman's Guide to Financial Independence) pays special attention to black women's networking organizations, sources providing start-up capital, selecting partners and forming joint alliances with large corporations. She profiles successful black women entrepreneur "role models" in such fields as management consulting, radio, graphic design, catering, personnel, retail, cosmetics and fashion. Her well-organized guide is at once practical and visionary. Author tour. (Jan.)
Library Journal
Both these books focus on the successes of African American women in the corporate world. Broussard's (The Black Woman's Guide to Financial Independence, LJ 1/96) guide is a workshop/workbook for would-be entrepreneurs, with stories and advice from women who have already made it. To get from dream to reality, she maps the necessary route to success, listing ideal start-up businesses, showing how to set goals, and proceeding with the nuts and bolts of the entire process. Broussard concludes by offering strategies and tips on how sister CEOs can manage and market their businesses. A valuable resource, this is highly recommended for most libraries. On the other hand, like Patricia Reid-Merrit in Sister Power (LJ 8/96), Ehrhart-Morrison, former director-manager of operations at the Los Angeles Convention Center, concentrates primarily on those women who have already made their mark in their respective fields. She interviews 32 of these successes, beginning with their roots, their education, and their triumphs over racism and sexism. She then pursues their career strategies and essential connections to family and spirituality. This makes for lackluster reading but could be helpful to aspiring young businesswomen. A marginal purchase.-Ann Burns, "Library Journal"
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Product Details

  • ISBN-13: 9780670871445
  • Publisher: Penguin Group (USA)
  • Publication date: 1/1/1997
  • Pages: 288
  • Product dimensions: 9.28 (w) x 6.32 (h) x 1.03 (d)

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  • Posted September 30, 2013

    more from this reviewer

    This book changed my life. Thank you for inspiring so many women

    This book changed my life. Thank you for inspiring so many women.

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