- Shopping Bag ( 0 items )
Written for anyone who has an idea for a business, but doesn’t know how to go about starting it, Six-Week Start-Up 3rd Ed. takes readers from idea to “open-for-business.” This unique book provides in-depth coverage on business concept clarification, goal definition, money matters, market research, sales, marketing, government requirements, hiring employees, and more. Designed to keep readers on track, Six-Week Start-Up 3rd Ed. includes week-by-week checklists, worksheets to sort through important issues and decisions, “Questions to Ask,” “Red-Tape Alerts,” resources, and expert advice from Rhonda Abrams, America’s most read small business columnist.
Introduction WEEK 1: LAY THE FOUNDATION Clarify your business concept Create your company identity Get organized WEEK 2: GET THE INFORMATION YOU NEED Learn more about your industry Research your target market Check out your competition Find suppliers Consider strategic partners Broaden/establish your network WEEK 3: CUT THROUGH RED TAPE Deal with Legal and licensing matters Build your team and personnel structure WEEK 4: TAKE CARE OF OPERATIONS Find and secure a location Option1: Rent space Option 2: Set up a home office Option 3: Set up an "office" in your vehicle Design your work space and production process Research and purchase computers, software, and other technology Consider how you will distribute your products Design procedures for handling administrative tasks Deal with insurance WEEK 5: DEAL WITH MONEY ISSUES Deal with money matters Consider financing WEEK 6: OPEN YOUR DOORS Develop a marketing plan Set up a simple website Begin online marketing Start making sales!
Hold your grand opening Look toward the future Index
Overview
Written for anyone who has an idea for a business, but doesn’t know how to go about starting it, Six-Week Start-Up 3rd Ed. takes readers from idea to “open-for-business.” This unique book provides in-depth coverage on business concept clarification, goal definition, money matters, market research, sales, marketing, government requirements, hiring employees, and more. Designed to keep readers on track, Six-Week Start-Up 3rd Ed. includes week-by-week checklists, worksheets to sort through important issues and ...