The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources / Edition 1

The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources / Edition 1

by Robert Berkman
     
 

ISBN-10: 0910965668

ISBN-13: 9780910965668

Pub. Date: 02/28/2004

Publisher: Information Today, Inc.


Offering business information users strategies for identifying and evaluating no-cost online information sources, this guide emphasizes techniques for recognizing biased and untrustworthy web sites. Information users are directed to the most useful and targeted sources of company histories and overviews. These include corporate sales and earnings data, SEC filings…  See more details below

Overview


Offering business information users strategies for identifying and evaluating no-cost online information sources, this guide emphasizes techniques for recognizing biased and untrustworthy web sites. Information users are directed to the most useful and targeted sources of company histories and overviews. These include corporate sales and earnings data, SEC filings and stockholder reports, public records, market research studies, competitive intelligence, industry analyses, staff directories, executive biographies, statistics, survey/poll results, conference proceedings, press releases, news stories, and hard-to-find information about small businesses and niche markets. Demonstrated are concepts such as precision searching, which enables business searchers to quickly find the specific information they need. Also discussed are critical-thinking skills and the art of asking the right question. A 10-point checklist that allows users to systematically evaluate web site reliability is included.

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Product Details

ISBN-13:
9780910965668
Publisher:
Information Today, Inc.
Publication date:
02/28/2004
Edition description:
New Edition
Pages:
281
Product dimensions:
6.00(w) x 9.00(h) x 0.68(d)

Table of Contents

Figures and Sidebarsxi
Acknowledgmentsxvii
Forewordxix
About the Web Pagexxiii
Chapter 1The Business Researcher's Challenge1
Some Things Haven't Changed2
Enter the Quality Checklists4
The New Internet5
Why This Book?8
Seeing the Big Picture9
The Internet Emerges12
Scope of This Book17
How to Use This Book18
Chapter 2What to Do Before Using a Search Engine21
Basic Library Business Sources22
Prescreened Web Sites23
Invisible Web Sources27
Databases on the Invisible Web30
Web Indexes and Directories33
Discussion Groups39
Weblogs39
RSS Feeds41
Summary44
Chapter 3Precision Business Searching45
Why Only One Search Engine?46
Why Google?47
How Search Engines Work48
Best Diner in Town?49
Precision Searching Techniques52
Alternatives to Google65
Chapter 4What to Do With Questionable Sites69
How Journalists Use the Web70
Reassuring Signs74
Ferreting Out the Facts75
Chapter 5Company and Industry Sources111
Sources for Locating Company-Provided Data112
How Credible Is Company-Supplied Information?114
Market Research Reports and Data123
Investment Research Reports132
Finding and Evaluating Discrete Market Data on the Web134
Company Directories136
Other Sources139
Chapter 6Statistics, Polls, and Surveys141
Statistical Data141
U.S. Government Statistics142
One Strategy: Use Preferred Statistical Sources154
A Primer on Understanding Statistics155
Polls and Surveys157
Chapter 7News, Talk, and Blogs on the Net163
Online News and Media Services163
Web Discussion Groups, Blogs, and More: Opinions and Anecdotal Information170
Mailing Lists174
Chapter 8Knowledge, Intuition, and Trust185
Building Your Own Knowledge185
Developing Critical Thinking Skills189
The Art of Asking the Right Questions194
The Use of Intuition196
Whom to Trust198
Determining Truth200
Business-Related Urban Legends and Myths202
Seeking Larger Truths on the Internet203
Chapter 9Prescreened Business Sites207
Best of the Business Sites207
A Sampling of FIND/SVP's Trusted Sites (By Industry/Practice Area)230
Appendix AWeb Site Evaluation Checklists243
Appendix BReferenced Sites and Sources247
About the Author263
Index265

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