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O'Donnell, a design manager for Johnson & Johnson's global strategic design office, illuminates the ideas and influences of graphic designers by focusing on the sketchbooks that lie behind the computer technology that now dominates the creation of graphic imagery. This book offers a glimpse into the creative process that informs how designers work to develop their ideas. Individuality, experimentation, freedom, and failure are nurtured in the private realm of the sketchbook, while computer technology encourages precision and perfection. Thirty-four international designers from the United States, UK, France, Netherlands, Australia, and Japan, among others, are included. Interviews with the designers and statements about how they work complement the 300 color images of their sketches and notebooks. A list of featured artists along with their addresses and web site information is also included. An excellent source for design students to consult for inspiration and ideas.