Slam Dunk Marketing: From Rim Shots to Results

Slam Dunk Marketing: From Rim Shots to Results

by Phil Roberts, Christopher O'Donnell, Deborah Henckel
     
 

Slam Dunk Marketing "TM" . Go for slam-dunk marketing success by adopting the lessons taught in this fictional, yet true-to-life story about Dean, a restaurant owner and operator who turns around his promotional fortunes with a little help from his friends. Read it and learn how to plan and execute profitable marketing promotions, how to transform one-night and… See more details below

Overview

Slam Dunk Marketing "TM" . Go for slam-dunk marketing success by adopting the lessons taught in this fictional, yet true-to-life story about Dean, a restaurant owner and operator who turns around his promotional fortunes with a little help from his friends. Read it and learn how to plan and execute profitable marketing promotions, how to transform one-night and one-week promotions into consistent repeat business and how to maximize your profit potential by dramatically increasing daily customer counts through "inside-out" marketing.

Product Details

ISBN-13:
9781879239159
Publisher:
Pencom, Incorporated
Publication date:
03/28/1997
Pages:
196

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