Slim by Design: Mindless Eating Solutions for Everyday Life

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Overview

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink ...

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Slim by Design: Mindless Eating Solutions for Everyday Life

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Overview

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).

In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.

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Editorial Reviews

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"There are five places in our food environment where we virtually purchase and eat all of our food. Those places are our homes, workplaces, schools, grocery stores and restaurants. If each of us made a couple of personal changes in those areas and encouraged those places to make one or two changes to help us, our lives and those of most of our neighbors would be better." From that sensible jump-off point, food psychologist and behavioral economist Brian Wansink instructs readers on the changes to make to break our often self-destructive eating habits.

Publishers Weekly
09/22/2014
Forget willpower—losing weight and living a healthier lifestyle can be as simple as rethinking your environment. So posits eating behavior expert Wansink (Mindless Eating), who cites research stating that 80% of the calories we consume are consumed or purchased within five miles of where we live—what he terms the "food radius." Wansink concisely breaks down this comprehensive eating zone into five parts (home, restaurant, supermarket, office and school), and offers tiny, "mindless" tweaks for each that will lead to decreased caloric intake and increased consumption of higher-quality foods. "We're all mindless eaters," he says. "Each of us makes more than 200 nearly subconscious food choices every day." Wansink provides a 100-point scorecard for every section of the food radius discussed, from the kitchen, to grocery shopping, to at-your-desk food choices, to outside-the-home dining approaches and school lunches. He even provides tips on encouraging others – such as local restaurant owners, employers, and school administrators– to practice improved mindless eating as well. Backed by 25 years of research and buoyed by its simplicity and no-cost implementation, Wansink's book may well be the healthy lifestyle Holy Grail for which many are searching. (Sept.)
Gretchen Rubin
“[Slim by Design] is crammed with ideas to make it easy to eat healthier-without even noticing that you’re making changes. The book is fascinating, and surprisingly lively and funny-this isn’t a dry review of the literature. It’s a fun read.”
Oprah.com
“Wansink’s hotly anticipated new book, Slim By Design, is packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer.”
Slate
“[Slim by Design] outlines concrete strategies for designing homes, restaurants, grocery stores, workplaces, and schools in ways that surreptitiously encourage healthy eating habits.”
Houzz.com
“In his new book, Slim by Design, eating-behavior expert Brian Wansink shows us how to get our kitchens working better.”
Parents.com
“Slim By Design provides tons of practical and useful tips to help you and your family seamlessly improve your eating habits and make better food choices.”
dailymail.co.uk
“Professor Wansink’s Slim By Design theory is about changing your eating environment to lose weight.”
Library Journal
★ 09/15/2014
This book is a revelation! Based on proven psychology, it outlines the simple, easy, low-cost things that can be done to fat-proof your home, company break room, grocery store, favorite restaurants, and school cafeteria. Merely rearranging your cupboards so that the shredded wheat is easier to reach than the Cap'n Crunch; stashing your chips in the cupboard and putting a bowl of fruit on the kitchen table; and changing the location of vending machines to a little-used hallway can save you up to several hundred calories per day, which will result in lost weight, and, more important, gently nudge you to revise your habits for the better. Wansink, director of Cornell University's famous Food and Brand Laboratory, has coordinated hundreds of studies that show that merely taking the bad choices away (banish the pop machine, don't stock chocolate milk) doesn't work. People will simply take their business to places where they can get the stuff they want. The key is to make them see the good stuff sooner, more attractively, and in greater quantity. Even better, the author provides information on how readers can get the school, office, and restaurant to make these changes—and often make more money that way. VERDICT Every plant or office manager, school lunch supervisor, restaurateur, and parent should have this book.—Susan B. Hagloch, formerly with Tuscarawas Cty. P.L., New Philadelphia, OH
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Product Details

  • ISBN-13: 9780062136527
  • Publisher: HarperCollins Publishers
  • Publication date: 9/23/2014
  • Pages: 320
  • Sales rank: 76,465
  • Product dimensions: 9.00 (w) x 7.30 (h) x 1.30 (d)

Meet the Author

Brian Wansink, Ph.D., is a professor at and the director of the famed Cornell University Food and Brand Lab, where he is a leading expert in eating behavior. He is the author of Mindless Eating: Why We Eat More Than We Think, as well as three professional books and more than two hundred peer-reviewed journal articles. He was the 2011–12 president of the Society for Nutrition Education, and in 2007 he was presidentially appointed as the USDA executive director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). Wansink lives with his family in Ithaca, New York, where he enjoys both French food and French fries.

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