Slim by Design: Mindless Eating Solutions for Everyday Life [NOOK Book]

Overview

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink ...

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Slim by Design: Mindless Eating Solutions for Everyday Life

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Overview

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).

In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.

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Editorial Reviews

From Barnes & Noble

"There are five places in our food environment where we virtually purchase and eat all of our food. Those places are our homes, workplaces, schools, grocery stores and restaurants. If each of us made a couple of personal changes in those areas and encouraged those places to make one or two changes to help us, our lives and those of most of our neighbors would be better." From that sensible jump-off point, food psychologist and behavioral economist Brian Wansink instructs readers on the changes to make to break our often self-destructive eating habits.

Library Journal
★ 09/15/2014
This book is a revelation! Based on proven psychology, it outlines the simple, easy, low-cost things that can be done to fat-proof your home, company break room, grocery store, favorite restaurants, and school cafeteria. Merely rearranging your cupboards so that the shredded wheat is easier to reach than the Cap'n Crunch; stashing your chips in the cupboard and putting a bowl of fruit on the kitchen table; and changing the location of vending machines to a little-used hallway can save you up to several hundred calories per day, which will result in lost weight, and, more important, gently nudge you to revise your habits for the better. Wansink, director of Cornell University's famous Food and Brand Laboratory, has coordinated hundreds of studies that show that merely taking the bad choices away (banish the pop machine, don't stock chocolate milk) doesn't work. People will simply take their business to places where they can get the stuff they want. The key is to make them see the good stuff sooner, more attractively, and in greater quantity. Even better, the author provides information on how readers can get the school, office, and restaurant to make these changes—and often make more money that way. VERDICT Every plant or office manager, school lunch supervisor, restaurateur, and parent should have this book.—Susan B. Hagloch, formerly with Tuscarawas Cty. P.L., New Philadelphia, OH
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Product Details

  • ISBN-13: 9780062136541
  • Publisher: HarperCollins Publishers
  • Publication date: 9/23/2014
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Pages: 320
  • Sales rank: 80,292
  • File size: 8 MB

Meet the Author

Brian Wansink, Ph.D., is a professor at and the director of the famed Cornell University Food and Brand Lab, where he is a leading expert in eating behavior. He is the author of Mindless Eating: Why We Eat More Than We Think, as well as three professional books and more than two hundred peer-reviewed journal articles. He was the 2011–12 president of the Society for Nutrition Education, and in 2007 he was presidentially appointed as the USDA executive director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). Wansink lives with his family in Ithaca, New York, where he enjoys both French food and French fries.

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