Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

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Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Original) Pub. Date: 9/13/2011 Publisher: Wiley, John & Sons, Incorporated

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Overview

Lessons in applying passion and perseverance from prominent entrepreneurs

In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.

Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:

Offers instruction in whether and how to seek investors
Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers
Presents a comprehensive action plan for effective social media marketing
Explains how to build an information empire and become an expert

Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.

Small Business, Big Vision

Product Details

ISBN-13: 9781118018200
Publisher: Wiley, John & Sons, Incorporated
Publication date: 9/13/2011
Edition description: Original
Edition number: 1
Pages: 202
Sales rank: 483,850
Product dimensions: 6.00 (w) x 8.80 (h) x 0.60 (d)

Meet the Author

MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded YoungEntrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.SmallBusinessBigVision.com.

Foreword Gary Whitehill xi

Preface xvii

Acknowledgments xxi

Permissions xxii

Introduction 1

Why You Need This Book and Why You Need a Big Vision 1

Our Story 3

Chapter 1 The Importance of Having BIG Vision 9

Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13

Fuel Your Fire with Passion and Perseverance 16

Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22

Chapter 2 Rethinking Your Business Plan 25

The One-Page Business Plan 29

Entrepreneurial Profile: Brent Oxley of HostGator.com 35

The Finance-Centered Plan 38

Entrepreneurial Profile: Brock Blake of FundingUniverse 46

Chapter 3 Investors Out—Collaborators In! 51

Investors: A Question of Need versus Want 54

Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58

When Your Needs Call for Investors 62

Collaboration Is Key 63

An Advisory Board as a Replacement for Investors 65

Entrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com 69

Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77

The Magic of Leveraging Your Time 79

The Downside of Hiring Employees 80

Entrepreneurial Profile: Ali Brown of Ali International 83

The Best of Both Worlds 89

How to Find the Best Outsourced Workers 94

Entrepreneurial Profile: Daven Michaels of 123Employee.com 96

Chapter 5 Laser-Sighted Marketing through Social Media 101

The Magic of Social Media Marketing 106

Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108

Four Keys to Social Media Marketing Success 111

Entrepreneurial Profile: Mike Roberts of SpyFu.com 123

Chapter 6 From Entrepreneur to Icon: Achieving Expert Status 129

Embracing Your Expertise 132

Building Your Information Empire 133

Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139

Chapter 7 The Socially Responsible Entrepreneur: It’s Not Always about You 143

Social Entrepreneurship Is True Entrepreneurship 146

Entrepreneurial Profile: Adam Braun of Pencils of Promise 148

Sustainability Is the New Bottom Line 151

Entrepreneurial Profile: Scott Harrison of charity: water 155

Chapter 8 Pulling a 180: The Business Turnaround 159

Flexibility Allows for Transformation 162

Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167

What to Do Before You Give Up 171

Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177

Afterword 183

Resources 187

Epigraph Sources 195

Index 197

Customer Reviews

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JennyH1

Posted April 7, 2012

Very informative and well written. Not your typical 'cookie cutt

Very informative and well written. Not your typical 'cookie cutter' small biz book. Each chapter had me writing down notes with solid takeaways throughout. As a high school Marketing/Entrepreneurship teacher, I've seen and read my share of business books. Small Business Big Vision stands out from the crowd and I plan on buying a book for each of my students for graduation. I'm going to contact Matthew and Adam (Authors, brothers and biz partners) to see if they will sign each book. You'll enjoy this book!
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JBHPHX

Posted September 13, 2011

Clear, concise, practical advice. Great book!

I received a pre-release copy of this book to review, and loved it! I've been an entrepreneur for a long time and am always looking for better ways to build and improve my businesses. This book provides practical advice that anyone can put into use to "dominate their market" as the book says. I'd strongly recommend this book to anyone who is or wants to be a business owner. Whether you're thinking of starting a business or have been in business for 30 years, there's something for everyone to learn here. My favorite parts: The chapter on social media marketing, the "Pulling a 180" chapter on turning your business around, and the section on social entrepreneurship. Good stuff!
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Anonymous

Posted September 22, 2011

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