Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

Overview

The world of today’s entrepreneur is far different from the business climates of past generations.

As quickly as technology and the economy are changing, and as impactful as those changes are on our society, the ability to embrace and effectively integrate change has become more vital than being experienced.  Regardless of one’s age in years, a young mindset is what it takes to thrive as an entrepreneur today.   “The way we’ve ...

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Overview

The world of today’s entrepreneur is far different from the business climates of past generations.

As quickly as technology and the economy are changing, and as impactful as those changes are on our society, the ability to embrace and effectively integrate change has become more vital than being experienced.  Regardless of one’s age in years, a young mindset is what it takes to thrive as an entrepreneur today.   “The way we’ve always done it,” isn’t relevant in today’s business world.

The profiles in Small Business, Big Vision portray entrepreneurs who demonstrate that “flexible” and “adaptable” are the new “dependable” and “steadfast.”  The 7 Steps for entrepreneur success are:

 

  1. Toss Your Business Plan Out the Window
  2. Investors- Out! Collaborators- In!
  3. The Toothless MBA
  4. Hiring Employees [is] for Dummies
  5. Laser-Sighted Marketing
  6. Pulling a 180°
  7. It’s Not all About You
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  • Small Business, Big Vision
    Small Business, Big Vision  

Product Details

  • ISBN-13: 9781118018200
  • Publisher: Wiley
  • Publication date: 9/13/2011
  • Edition description: Original
  • Edition number: 1
  • Pages: 202
  • Sales rank: 716,618
  • Product dimensions: 6.00 (w) x 8.80 (h) x 0.60 (d)

Meet the Author

MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded YoungEntrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.SmallBusinessBigVision.com.

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Table of Contents

Acknowledgments.

Foreword.

Preface.

Introduction.

Chapter 1: The Importance of Having BIG Vision.

Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC.

Fuel Your Fire with Passion and Perseverance.

Entrepreneurial Profile: David Hauser & Siamak Taghaddos of Grasshopper Group.

Chapter 2: Rethinking Your Business Plan.

The One-Page Business Plan.

Entrepreneurial Profile: Brent Oxley of HostGator.com.

The Finance-Centered Plan.

Entrepreneurial Profile: Brock Blake of FundingUniverse.

Chapter 3: Investors out – Collaborators in!

Investors: A Question of Need vs. Want.

Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media.

When Your Needs Call for Investors.

Collaboration is Key.

An Advisory Board as a Replacement for Investors.

Entrepreneurial Profile: Anita Campbell of Small Business Trends & BizSugar.com.

Chapter 4: Hiring Employees: The Good, the Bad, and the Alternatives.

The Magic of Leveraging Your Time.

The Downside of Hiring Employees.

Entrepreneurial Profile: Ali Brown of Ali International.

The Best of Both Worlds.

How to Find the Best Outsourced Workers.

Entrepreneurial Profile: Daven Michaels of 123Employee.com.

Chapter 5: Laser-Sighted Marketing through Social Media.

The Magic of Social Media Marketing.

Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV.

4 Keys to Social Media Marketing Success.

Entrepreneurial Profile: Mike Roberts of SpyFu.

Chapter 6: From Entrepreneur to Icon: Achieving Expert Status.

Embracing Your Expertise.

Building Your Information Empire.

Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group.

Chapter 7: The Socially-Responsible Entrepreneur: It’s Not Always About You.

Social Entrepreneurship is True Entrepreneurship.

Entrepreneurial Profile: Adam Braun of Pencils of Promise.

Sustainability is the New Bottom Line.

Entrepreneurial Profile: Scott Harrison of charity: water.

Chapter 8: Pulling a 180 - The Business Turnaround.

Flexibility Allows for Transformation.

Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99Designs.

What to do Before You Give Up.

Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur .

Afterword.

Resources.

Index.

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Sort by: Showing all of 3 Customer Reviews
  • Posted April 7, 2012

    Very informative and well written. Not your typical 'cookie cutt

    Very informative and well written. Not your typical 'cookie cutter' small biz book. Each chapter had me writing down notes with solid takeaways throughout. As a high school Marketing/Entrepreneurship teacher, I've seen and read my share of business books. Small Business Big Vision stands out from the crowd and I plan on buying a book for each of my students for graduation. I'm going to contact Matthew and Adam (Authors, brothers and biz partners) to see if they will sign each book. You'll enjoy this book!

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  • Posted September 13, 2011

    Clear, concise, practical advice. Great book!

    I received a pre-release copy of this book to review, and loved it! I've been an entrepreneur for a long time and am always looking for better ways to build and improve my businesses. This book provides practical advice that anyone can put into use to "dominate their market" as the book says. I'd strongly recommend this book to anyone who is or wants to be a business owner. Whether you're thinking of starting a business or have been in business for 30 years, there's something for everyone to learn here. My favorite parts: The chapter on social media marketing, the "Pulling a 180" chapter on turning your business around, and the section on social entrepreneurship. Good stuff!

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  • Anonymous

    Posted September 22, 2011

    No text was provided for this review.

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