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Small Business E-Commerce Management
     

Small Business E-Commerce Management

by Ian Chaston
 
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will

Overview

Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

Product Details

ISBN-13:
9781403912329
Publisher:
Macmillan Education UK
Publication date:
01/03/2004
Edition description:
2003
Pages:
257
Product dimensions:
6.14(w) x 9.21(h) x 0.02(d)

What People are Saying About This

From the Publisher

'...an excellent guide to anyone setting up a business, or anyone trying to re-think their strategy...A recommended read.' - Supply Management

'Chaston's expertise lies in marketing and strategy...useful for students and professionals who need a solid examination of internet marketing.' - Fintan Clear, Brunel University, The Times Higher Education Supplement

Meet the Author

IAN CHASTON is a Professor of Marketing and Entrepreneurship at Plymouth Business School and a visiting Professor of Entrepreneurship at UNITEC, Auckland, New Zealand.

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