Small Business: An Entrepreneur's Business Plan / Edition 8

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Overview


Begin your small business success today as you transform your business idea into a powerful, functional business plan with Ryan/Hiduke's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E, you'll find the timely advice, powerful skills, and effective plans you need for success.
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Product Details

  • ISBN-13: 9780324591026
  • Publisher: Cengage Learning
  • Publication date: 10/8/2008
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 489
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.90 (d)

Meet the Author


Joseph Ryan, Professor Emeritus at Irvine Valley College, has more than 20 years of corporate experience in marketing with large organizations. He has taught real estate, business, and small business management for more than 25 years. Today he remains active in the field as a recognized real estate investor and successful entrepreneur, bringing this wealth of experience to the latest edition of this practical, powerful text.

Gail Hiduke, a professor at Saddleback College, has taught for more than 20 years at a variety of two-year and four-year institutions. Professor Hiduke earned her MBA and BS, both with a minor in marketing, from Purdue University. Well recognized for her experience in corporate and government consulting, marketing, and training, Professor Hiduke brings an abundance of personal entrepreneurial experience to her teaching and writings, including this insightful text.

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Table of Contents


1. Your Great Adventure. 2. Spotting Trends and Opportunities. 3. Opportunity Selection. 4. Profiling Your Target Customer. 5. Reading and Beating the Competition. 6. Marketing Promotions Overview. 7. Location, Location, Location. 8. Start-Up Concerns and Financial Projections. 9. Shaking the Money Tree. 10. Legal Issues. 11. Build, Maintain, and Thrive with a Winning Team. 12. Protecting Your "Baby" and Yourself. 13. Buying a Business. 14. Investigating Franchises and Franchising. 15. Pull Your Plan Together. Appendix A: Fast-Start Business Plan. Appendix B: Annie's Business Plan Proposal. Appendix C: Forms, Forms, Forms.
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