Small Business Management, 10/e / Edition 10

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Overview

We offer a variety of rich and interesting features to help you develop practical skills for managing a small business as well as an awareness and appreciation for the challenges involved.
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Product Details

  • ISBN-13: 9780538850773
  • Publisher: South-Western
  • Publication date: 8/28/1996
  • Series: Gg - Small Business Management Series
  • Edition description: Older Edition
  • Edition number: 10
  • Pages: 730
  • Product dimensions: 8.33 (w) x 10.30 (h) x 1.33 (d)

Table of Contents

1 Entrepreneurs: The Energizers of Small Business 2
2 Small Business: Vital Component of the Economy 22
3 Startup and Buyout Opportunities 42
4 Franchising Opportunities 66
5 Family Business Opportunities 91
6 The Role of a Business Plan for a New Venture 114
7 Creating a Competitive Advantage 137
8 Analyzing the Market and Formulating the Marketing Plan 159
9 Selecting the Management Team and Form of Organization 182
10 Choosing the Location and Physical Facilities 206
11 Accounting Statements and Financial Requirements 228
12 Finding Sources of Financing 254
13 Consumer Behavior and Product Strategy 282
14 Pricing and Credit Strategies 305
15 Promotion: Personal Selling, Advertising, and Sales Promotion 329
16 Distribution Channels and Global Markets 349
17 Professional Management in the Growing Firm 372
18 Managing Human Resources 396
19 Quality Management and the Operations Process 415
20 Purchasing and Managing Inventory 436
21 Computer-Based Technology for Small Businesses 454
22 Evaluating Financial Performance 476
23 Working-Capital Management and Capital Budgeting 498
24 Risk and Insurance Management 534
25 Social and Ethical Issues 554
26 Working Within the Law 571
Cases 593
Appendixes 665
Endnotes 691
Photo Credits 699
Glossary 701
Index 717
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