Small Business Management and Entrepreneurship / Edition 6

Small Business Management and Entrepreneurship / Edition 6

by David Stokes, Nick Wilson
     
 

ISBN-10: 1408017997

ISBN-13: 9781408017999

Pub. Date: 04/28/2010

Publisher: Cengage Learning

"Practically focused and accessible for today's small business and entrepreneurship student, Small Business Management and Entrepreneurship explores the contexts, choices and strategies facing the small business venture. The text recognizes that many of today's students go on to start their own business, a fact that is reflected in the book's extensive coverage of the…  See more details below

Overview

"Practically focused and accessible for today's small business and entrepreneurship student, Small Business Management and Entrepreneurship explores the contexts, choices and strategies facing the small business venture. The text recognizes that many of today's students go on to start their own business, a fact that is reflected in the book's extensive coverage of the planning of a new venture." If you are a student on any Small Business or Entrepreneurship course at either Undergraduate or Masters level, this text is for you and will be invaluable both for your studies and into your working life.

Product Details

ISBN-13:
9781408017999
Publisher:
Cengage Learning
Publication date:
04/28/2010
Pages:
496
Product dimensions:
7.30(w) x 9.60(h) x 0.90(d)

Table of Contents

1Small business in the economy3
2Entrepreneurship, the entrepreneur and the owner-manager29
3The small business and entrepreneurial environment65
4Innovation and the marketplace100
5Information and help140
6Business planning179
7Successful small business strategies204
8Start-ups and franchises237
9Buying an existing business260
10Forming and protecting a business294
11Management of people and resources327
12Marketing355
13Money397
14Business exits and realizing value445

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