Small Business Management and Entrepreneurship / Edition 6

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More About This Textbook


"Practically focused and accessible for today's small business and entrepreneurship student, Small Business Management and Entrepreneurship explores the contexts, choices and strategies facing the small business venture. The text recognizes that many of today's students go on to start their own business, a fact that is reflected in the book's extensive coverage of the planning of a new venture." If you are a student on any Small Business or Entrepreneurship course at either Undergraduate or Masters level, this text is for you and will be invaluable both for your studies and into your working life.
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Product Details

  • ISBN-13: 9781408017999
  • Publisher: Cengage Learning
  • Publication date: 4/28/2010
  • Edition number: 6
  • Pages: 496
  • Product dimensions: 7.30 (w) x 9.60 (h) x 0.90 (d)

Table of Contents

1 Small business in the economy 3
2 Entrepreneurship, the entrepreneur and the owner-manager 29
3 The small business and entrepreneurial environment 65
4 Innovation and the marketplace 100
5 Information and help 140
6 Business planning 179
7 Successful small business strategies 204
8 Start-ups and franchises 237
9 Buying an existing business 260
10 Forming and protecting a business 294
11 Management of people and resources 327
12 Marketing 355
13 Money 397
14 Business exits and realizing value 445
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