Small Business Management: An Entrepreneurial Emphasis / Edition 12

Small Business Management: An Entrepreneurial Emphasis / Edition 12

by Justin G. Longenecker, Carlos W. Moore, J. William Petty
     
 

ISBN-10: 032406554X

ISBN-13: 9780324065541

Pub. Date: 03/07/2002

Publisher: Cengage Learning


Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small

Overview


Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

Product Details

ISBN-13:
9780324065541
Publisher:
Cengage Learning
Publication date:
03/07/2002
Edition description:
Older Edition
Pages:
786
Product dimensions:
8.16(w) x 10.08(h) x 1.32(d)

Related Subjects

Table of Contents


PART 1: ENTREPRENEURSHIP AND SMALL BUSINESS. 1. The Winning Hand of Entrepreneurship. PART 2: ENTREPRENEURIAL STRATEGY. 2. Strategies that Capture Opportunities. 3. E-Business Opportunities. 4. Global Opportunities. PART 3: PURSUING NEW VENTURE OPPORTUNITIES. 5. Buyout and Startup. 6. Franchising. 7. The Family Business. PART 4: THE NEW VENTURE BUSINESS PLAN. 8. The Role of the Business Plan. 9. Developing the Marketing Plan. 10. Selecting the Management Team and the Form of Organization. 11. Selecting the Location and Planning the Facilities. 12. Projecting Financial Requirements. 13. Finding Sources of Financing. 14. Exit Strategies. PART 5: SMALL BUSINESS MARKETING. 15. Product and Distribution Strategies. 16. Pricing and Credit Strategies. 17. Promotional Strategies. PART 6: SMALL BUSINESS MANAGEMENT. 18. Professional Management in the Growing Firm. 19. Managing Human Resources. 20. Quality Management and the Operations Process. 21. Social and Ethical Issues. PART 7. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM. 22. Evaluating Financial Performance. 23. Managing the Firm''s Assets. 24. Risk and insurance. Epilogue: Visualizing the End: What''s Next?

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