Small Business Management: An Entrepreneurial Emphasis / Edition 12

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 99%)
Other sellers (Hardcover)
  • All (41) from $1.99   
  • New (3) from $40.22   
  • Used (38) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$40.22
Seller since 2005

Feedback rating:

(367)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Mason, OH 2002 Hardcover 12th Edition New Condition New, includes sealed CD and web tutor in shrink wrap Multiple copies available this title. Quantity Available: 2. Category: ... Business, Finance & Marketing; Economics. ISBN: 032406554X. ISBN/EAN: 9780324065541. Inventory No: 1560803057. Read more Show Less

Ships from: Burgin, KY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(136)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(136)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

Read More Show Less

Editorial Reviews

Booknews
Covers theory and practice relating to starting and managing small firms, incorporating a conversational style and real-world examples. Chapters are grouped around themes of entrepreneurial opportunities, developing a business plan, marketing, operations, and financial management. Includes chapter objectives and key words, plus a sample plan, cases, Internet exercises, and boxes on ethical, technology, and global issues. This 11th edition focuses more attention on the Internet, and offers expanded discussions on strategic alliances, home-based businesses, and legal issues. The authors are affiliated with Baylor University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780324065541
  • Publisher: Cengage Learning
  • Publication date: 3/7/2002
  • Edition description: Older Edition
  • Edition number: 12
  • Pages: 786
  • Product dimensions: 8.16 (w) x 10.08 (h) x 1.32 (d)

Meet the Author

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he served as an instructor for more than 35 years. He was honored as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in Marketing Research and Consumer Behavior. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. He began co-authoring SMALL BUSINESS MANAGEMENT in its sixth edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later recognized as Alumnus of the Year. He earned a B.B.A. degree from The University of Texas at Austin witha major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and partner in a small business consulting firm until his death in 2007.

J. William Petty is Professor of Finance and the W. W. Caruth Chairholder in Entrepreneurship at Baylor University and the Executive Director of the Baylor Angel Network. He has taught at Virginia Tech University and Texas Tech University and served as Dean of the Business School at Abilene Christian University. He has been designated a Master Teacher at Baylor and was named the National Entrepreneurship Teacher of the Year in 2008 by the Acton Foundation for Excellence in Entrepreneurship. He has served as co-editor for the Journal of Financial Research and as editor of the Journal of Entrepreneurial and Small Business Finance. Dr. Petty has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks—FINANCIAL MANAGEMENT and FOUNDATIONS OF FINANCE as well as a value-based management text. He holds a Ph.D. and an M.B.A. from The University of Texas at Austin and a B.S. from Abilene Christian University. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies and has served as the audit chair for a publicly traded energy firm.

Read More Show Less

Table of Contents

PART 1: ENTREPRENEURSHIP AND SMALL BUSINESS. 1. The Winning Hand of Entrepreneurship. PART 2: ENTREPRENEURIAL STRATEGY. 2. Strategies that Capture Opportunities. 3. E-Business Opportunities. 4. Global Opportunities. PART 3: PURSUING NEW VENTURE OPPORTUNITIES. 5. Buyout and Startup. 6. Franchising. 7. The Family Business. PART 4: THE NEW VENTURE BUSINESS PLAN. 8. The Role of the Business Plan. 9. Developing the Marketing Plan. 10. Selecting the Management Team and the Form of Organization. 11. Selecting the Location and Planning the Facilities. 12. Projecting Financial Requirements. 13. Finding Sources of Financing. 14. Exit Strategies. PART 5: SMALL BUSINESS MARKETING. 15. Product and Distribution Strategies. 16. Pricing and Credit Strategies. 17. Promotional Strategies. PART 6: SMALL BUSINESS MANAGEMENT. 18. Professional Management in the Growing Firm. 19. Managing Human Resources. 20. Quality Management and the Operations Process. 21. Social and Ethical Issues. PART 7. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM. 22. Evaluating Financial Performance. 23. Managing the Firm's Assets. 24. Risk and insurance. Epilogue: Visualizing the End: What's Next?

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)