Small Business Management: An Entrepreneurial Emphasis / Edition 11

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Overview

Small Business Management: An Entrpreneurial Emphasis has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.
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Editorial Reviews

Booknews
Covers theory and practice relating to starting and managing small firms, incorporating a conversational style and real-world examples. Chapters are grouped around themes of entrepreneurial opportunities, developing a business plan, marketing, operations, and financial management. Includes chapter objectives and key words, plus a sample plan, cases, Internet exercises, and boxes on ethical, technology, and global issues. This 11th edition focuses more attention on the Internet, and offers expanded discussions on strategic alliances, home-based businesses, and legal issues. The authors are affiliated with Baylor University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780538890151
  • Publisher: Cengage Learning
  • Publication date: 7/14/1999
  • Edition description: Older Edition
  • Edition number: 11
  • Pages: 736

Meet the Author

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he served as an instructor for more than 35 years. He was honored as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in Marketing Research and Consumer Behavior. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. He began co-authoring SMALL BUSINESS MANAGEMENT in its sixth edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later recognized as Alumnus of the Year. He earned a B.B.A. degree from The University of Texas at Austin witha major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and partner in a small business consulting firm until his death in 2007.

J. William Petty is Professor of Finance and the W. W. Caruth Chairholder in Entrepreneurship at Baylor University and the Executive Director of the Baylor Angel Network. He has taught at Virginia Tech University and Texas Tech University and served as Dean of the Business School at Abilene Christian University. He has been designated a Master Teacher at Baylor and was named the National Entrepreneurship Teacher of the Year in 2008 by the Acton Foundation for Excellence in Entrepreneurship. He has served as co-editor for the Journal of Financial Research and as editor of the Journal of Entrepreneurial and Small Business Finance. Dr. Petty has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks—FINANCIAL MANAGEMENT and FOUNDATIONS OF FINANCE as well as a value-based management text. He holds a Ph.D. and an M.B.A. from The University of Texas at Austin and a B.S. from Abilene Christian University. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies and has served as the audit chair for a publicly traded energy firm.

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Table of Contents

Part 1 Entrepreneurship and Small Business 1
1 The Winning Hand of Entrepreneurship 2
Part 2 Entrepreneurial Strategy 27
2 Strategies That Capture Opportunities 28
3 E-Commerce Opportunities 56
4 Global Opportunities 88
Part 3 Pursuing New Venture Opportunities 117
5 Startups and Buyouts 118
6 Franchising Opportunities 144
7 The Family Business 166
Part 4 The New Venture Business Plan 189
8 The Role of the Business Plan 190
9 Developing the Marketing Plan 216
10 Management Teams, Organizational Forms, and Strategic Alliances 240
11 Selecting a Location and Planning the Facilities 270
12 Projecting Financial Requirements 290
13 Finding Sources of Financing 320
14 Exit Strategies 346
Part 5 Small Business Marketing 367
15 Customer Service, Product, and Distribution Strategies 368
16 Pricing and Credit Strategies 396
17 Promotional Strategies 422
Part 6 Small Business Management 445
18 Professional Management in the Growing Firm 446
19 Managing Human Resources 472
20 Quality Management and the Operations Process 494
21 Social and Ethical Issues 522
Part 7 Financial Management in the Entrepreneurial Firm 545
22 Evaluating Financial Performance 546
23 Managing the Firm's Assets 572
24 Risk and Insurance 608
Epilogue: Visualizing the End: Building a Legacy 628
Cases 637
Appendix A Sample Business Plan 709
Appendix B Video Appendix 725
Glossary 764
Index 776
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