Small Business Management: An Entrepreneurial Emphasis / Edition 9

Small Business Management: An Entrepreneurial Emphasis / Edition 9

by Justin G. Longenecker, Carlos W. Moore, Bill Petty
     
 


This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business… See more details below

Overview


This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business at some point in their careers.

Product Details

ISBN-13:
9780538830454
Publisher:
Cengage Learning
Publication date:
11/13/1993
Edition description:
Older Edition
Pages:
828

Related Subjects

Table of Contents


Part One: Nature of Small Business 1 - Entrepreneurs: The Energizers of Small Business 2 - Small Business: Vital Component of the Economy Part Two: Entrepreneurial Opportunities 3 - Competitive Advantage: Niche Strategy and Customer Service 4 - Startup and Buyout Opportunities 5 - Franchising 6 - Family Business Opportunities Part Three: Preparing the Business Plan 7 - Creating a Formal Business Plan 8 - Building a Marketing Plan 9 - Planning the Management Team and Physical Facilities 10 - Initial Financial Requirements and Sources of Financing 11 - Choosing a Form of Ownership Part Four: Small Business Marketing 12 - Consumer Behavior and Product/Service Strategy 13 - Pricing and Credit Strategies 14 - Promotion: Personal Selling, Advertising, and Sales Promotion 15 - Distribution Channels and International Markets Part Five: Managing Small Business Operations 16 - Professional Management in the Growing Firm 17 - Managing Human Resources 18 - Quality Managment and the Operations Process 19 - Purchasing and Managing Inventory Part Six: Financial and Administrative Controls 20 - Understanding Financial Statements and Accounting Systems 21 - Working Capital Management 22 - Capital Budgeting 23 - Computer-Based Technology for Small Business 24 - Risk and Insurance Management Part Seven: Social and Legal Environment 25 - Social and Ethical Issues 26 - Working Within the Law Appendices Present Value of $1 Present Value of an Annuity of $1 Time Value of Money Cases Glossary Index

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