Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac) / Edition 13

Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac) / Edition 13

by Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich
     
 

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition

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Overview

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.

Product Details

ISBN-13:
9780324226126
Publisher:
Cengage Learning
Publication date:
01/06/2005
Edition description:
Older Edition
Pages:
656
Product dimensions:
8.70(w) x 11.00(h) x 1.10(d)

Related Subjects

Table of Contents

PART I. ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. Ch 1. The Entrepreneurial Life. Ch 2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity. PART 2. STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. Ch 3. Getting Started. Ch 4. Franchises and Buyouts. Ch 5. The Family Business. PART 3. DEVELOPING THE NEW VENTURE BUSINESS PLAN. Ch 6. The Business Plan: Visualizing the Dream. Ch 7. The Marketing Plan. Ch 8. The Human Resources Plan: Managers, Owners, Allies, and Directors. Ch 9. The Location Plan. Ch 10. The Financial Plan: Projecting Needs. Ch 11. The Financial Plan: Finding Sources of Funding. Ch 12. Planning the Harvest. PART 4. FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. Ch 13. Customer Relationships: The Key Ingredient. Ch 14. Product and Distribution Plans. Ch 15. Pricing and Credit Decisions. Ch 16. Promotional Planning. Ch 17. Global Marketing. PART 5. MANAGING GROWTH IN THE SMALL BUSINESS. Ch 18. Professional Management in the Entrepreneurial Firm. Ch 19. Managing Human Resources. Ch 20. Managing Operations. Ch 21. Managing Risk in the Small Firm. PART 6. UNDERSTANDING WHAT THE NUMBERS MEAN. Ch 22. Managing the Firms Assets. Ch 23. Evaluating Firm Performance.

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